| Category | Subcategory | Statistic | Source |
|---|---|---|---|
| Technology | First computer programmer | In 1843 mathematician Ada Lovelace wrote in her notes for a translation of a French article about the Analytical Engine how the machine could be used to follow a program to calculate Bernoulli numbers. For this, she has been called the first computer programmer. | https://www.britannica.com/technology/Analytical-Engine |
| Space | First human in space | On April 12, 1961, aboard the spacecraft Vostok 1, Soviet cosmonaut Yuri Alekseyevich Gagarin becomes the first human being to travel into space. | https://www.history.com/this-day-in-history/first-man-in-space |
| Space | First woman in space | Cosmonaut Valentina Tereshkova made history as the first woman in space aboard the then-Soviet Union’s Vostok 6 spacecraft in 1963. | https://www.itu.int/en/myitu/News/2021/04/12/07/19/Women-in-space-history-International-Day-Human-Space-Flight |
| Literature | First book ever written | The Epic of Gilgamesh is the oldest-known written story that can be called a book. It was written in ancient Sumeria sometime prior to the 18th century B.C. on clay tablets. | https://www.reference.com/world-view/first-book-ever-made-f7c1de44dbcf61f8 |
| Space | First human on the moon | On July 20, 1969, Neil Armstrong became the first human to step on the moon. | https://www.nasa.gov/audience/forstudents/k-4/stories/first-person-on-moon.html |
| Ecommerce | First thing sold on the Internet | What likely counts as the very first legitimate online transaction goes to Dan Kohn in August 1994, who creating a website called NetMarket, the Shopify video reports. On August 11, Kohn sold a CD of Sting’s "Ten Summoner’s Tales" to a friend in Philadelphia, writes Peter H. Lewis wrote for The New York Times. Kohn’s friend paid $12.48 plus shipping, and he used data encryption software to send his credit card number securely. | https://www.smithsonianmag.com/smart-news/what-was-first-thing-sold-internet-180957414/#:~:text=What%20likely%20counts%20as%20the,for%20The%20New%20York%20Times. |
| Technology | First telephone call | March 10, 1876: Alexander Graham Bell makes the first telephone call in his Boston laboratory, summoning his assistant from the next room. | https://www.wired.com/2008/03/dayintech-0310/ |
| Comics | First superhero | Created by Lee Falk (USA), the first superhero was Mandrake the Magician, who debuted in his own newspaper comic strip on June 11, 1934. | https://www.statsfind.com/who-was-the-first-superhero-in-comics/ |
| Comics | First superheroine | Two comic-book characters have a claim to being the first female superhero. Fantomah was the first female superhero with superhuman powers to appear in print, in Jungle Comics #2 (Feb 1940). The first masked and costumed superheroine (and of “natural” birth), however, was the Woman in Red, created by Richard Hughes and George Mandel for Thrilling Comics #2 (Mar 1940). | https://www.guinnessworldrecords.com/products/books/superlatives/superhero-timeline |
| Technology | First automobile, First car | Who invented the first automobile (car)? There were two inventors: Karl Friedrich Benz and Gottlieb Daimler. The two men, who had never met previously, filed their patents on the same day—January 29, 1886—in two different German cities. Benz’s three-wheeled vehicle, which he first drove in 1885, was the first to combine an internal combustion engine with an integrated chassis, while Daimler’s motorized carriage (invented with his collaborator, Wilhelm Maybach) was the world’s first four-wheeled automobile and featured the first high-speed gasoline engine. | https://www.history.com/news/who-built-the-first-automobile |
| Technology | First website | The very first website was info.cern.ch and went live in 1991 to provide information on the World Wide Web Project led by Berners-Lee. | https://websitesetup.org/news/how-many-websites-are-there/ |
| Space | First animal in space | The first animal to make an orbital spaceflight around the Earth was the dog Laika, aboard the Soviet spacecraft Sputnik 2 on 3 November 1957. | https://www.smithsonianmag.com/smithsonian-institution/sad-story-laika-space-dog-and-her-one-way-trip-orbit-1-180968728/ |
| Nobel Prize | First Nobel Prize in Physics | The Nobel Prize in Physics 1901 was awarded to Wilhelm Conrad Röntgen "in recognition of the extraordinary services he has rendered by the discovery of the remarkable rays subsequently named after him." | https://www.nobelprize.org/prizes/physics/1901/summary/ |
| Nobel Prize | First Nobel Prize in Chemistry | The Nobel Prize in Chemistry 1901 was awarded to Jacobus Henricus van 't Hoff "in recognition of the extraordinary services he has rendered by the discovery of the laws of chemical dynamics and osmotic pressure in solutions." | https://www.nobelprize.org/prizes/chemistry/1901/summary/ |
| Nobel Prize | First Nobel Prize in Physiology or Medicine | The Nobel Prize in Physiology or Medicine 1901 was awarded to Emil Adolf von Behring "for his work on serum therapy, especially its application against diphtheria, by which he has opened a new road in the domain of medical science and thereby placed in the hands of the physician a victorious weapon against illness and deaths." | https://www.nobelprize.org/prizes/medicine/1901/summary/ |
| Nobel Prize | First Nobel Prize in Literature | The Nobel Prize in Literature 1901 was awarded to Sully Prudhomme "in special recognition of his poetic composition, which gives evidence of lofty idealism, artistic perfection and a rare combination of the qualities of both heart and intellect." | https://www.nobelprize.org/prizes/literature/1901/summary/ |
| Nobel Prize | First Nobel Peace Prize | The Nobel Peace Prize 1901 was divided equally between Jean Henry Dunant "for his humanitarian efforts to help wounded soldiers and create international understanding" and Frédéric Passy "for his lifelong work for international peace conferences, diplomacy and arbitration." | https://www.nobelprize.org/prizes/peace/1901/summary/ |
| Military | First woman to fight in a US war | A hero of the American Revolution, Margaret Cochran Corbin was the first woman to receive a military pension. On November 16, 1776, Corbin dressed as a man and joined her husband in the Battle of Fort Washington on Manhattan Island. There, she helped him load his cannon, and when he was killed, she quickly and heroically took over firing the cannon against the British. | https://www.encyclopedia.com/history/educational-magazines/corbin-margaret-cochran |
| Monarchy | First King of England | The first king of all of England was Athelstan (895-939 AD) of the House of Wessex, grandson of Alfred the Great and 30th great-granduncle to Queen Elizabeth II. | https://www.history.com/news/british-royal-family-monarchy-facts |
| Technology | First human voice recorded
First song recorded |
The oldest recorded human voice is a ten-second fragment of the French folk song 'Au Clair de la Lune'. It was recorded on 9 April 1860 by inventor Edouard-Leon Scott de Martinville (France). | https://www.guinnessworldrecords.com/world-records/first-voice-recording |
| Motorsport | First Daytona 500 | Lee Petty, the driver of the No. 42 Oldsmobile, poses in front of his car after winning the first 1959 Daytona 500 race at the Daytona International Speedway on February 25, 1959. Petty was not awarded the trophy until three days later after officials thought Johnny Beauchamp was the winner. | https://www.nascar.com/gallery/complete-daytona-500-winner-history/#photo-2 |
| Politics | First Black US President | On November 4, 2008, Senator Barack Obama of Illinois defeats Senator John McCain of Arizona to become the 44th U.S. president, and the first African American elected to the White House. | https://www.history.com/this-day-in-history/barack-obama-elected-as-americas-first-black-president |
| Sports | First Black major league baseball player | Moses Fleetwood Walker was the first African American to play pro baseball, six decades before Jackie Robinson
The first varsity baseball team of Oberlin College in Ohio poses for a group portrait in 1881. Moses Fleetwood Walker (no. 6 in the middle row) and his brother Weldy (no. 10) were the first blacks to play major league baseball for Toledo when Toledo was a major league team in 1884. |
https://theundefeated.com/features/moses-fleetwood-walker-was-the-first-african-american-to-play-pro-baseball-six-decades-before-jackie-robinson/#:~:text=Moses%20Fleetwood%20Walker%20was%20the,before%20Jackie%20Robinson%20%E2%80%94%20The%20Undefeated |
| Media and Entertainment | First film actor | Andrew Shail, senior lecturer in film at Newcastle University, has uncovered what appears to be the first film-star marketing: a poster for a Pathé Frères’ film featuring Max Linder called Le Petit Jeune Homme, released in Europe in September 1909.“This makes Linder – as far as we can tell – the first film star anywhere,” says Shail.
Previously the title of “first film star” had been bestowed on the American actor Florence Lawrence, known to the public only as the Biograph Girl until Carl Laemmle hired her for his IMP studio in 1910. |
https://www.theguardian.com/film/2019/nov/22/fame-at-last-was-this-the-worlds-first-film-star |
| Politics | First woman with presidential power in the United States | For 85 minutes on Friday, November 19, 2021, Kamala Harris became the first woman with presidential power in the United States. | https://www.cnn.com/2021/11/19/politics/kamala-harris-presidential-power/index.html |
| Technology | The first chatbot | The first chatbot (Eliza) dates to 1966, which makes it older than the Internet. | https://www.chatbot.com/blog/chatbot-statistics/ |
| Technology Business |
The first commercial movie | On December 28, 1895, the world’s first commercial movie screening takes place at the Grand Cafe in Paris. The film was made by Louis and Auguste Lumiere, two French brothers who developed a camera-projector called the Cinematographe. The entrepreneurial siblings screened a series of short scenes from everyday French life and charged admission for the first time. | https://www.history.com/this-day-in-history/first-commercial-movie-screened |
| Technology | The first telegram | On January 6, 1838, Samuel Morse’s telegraph system is demonstrated for the first time at the Speedwell Iron Works in Morristown, New Jersey. In May 1844, Morse sent the first official telegram over the line, with the message: “What hath God wrought!” Just a decade after the first line opened, more than 20,000 miles of telegraph cable crisscrossed the country. | https://www.history.com/this-day-in-history/what-hath-god-wrought |
| Currency | First Black Woman to Have Her Likeness Depicted on a US Coin | The writer and poet Maya Angelou has become the first Black woman to have her likeness depicted on the quarter, the first in a series of coins commemorating pioneering American women that began shipping Monday, January 10, 2022. While Lady Liberty was depicted as a Black woman on a $100 commemorative coin in 2017, Maya Angelou is the first real-life woman. | https://www.nytimes.com/2022/01/11/us/maya-angelou-quarter.html |
| Politics | First Female Prime Minister of India | On January 19, 1966, Indira Gandhi became India's first female prime minister.
Following the death of Indian Prime Minister Lal Bahadur Shastri, Indira Gandhi becomes head of the Congress Party and thus prime minister of India. Gandhi was the daughter of Jawaharlal Nehru, the first prime minister of the independent Republic of India. She became a national political figure in 1955, when she was elected to the executive body of the Congress Party. |
https://www.history.com/this-day-in-history/indira-gandhi-becomes-indian-prime-minister |
| Politics | First woman named US Chief of Protocol, First Honorary US Foreign Service Officer | On February 10, 2014, Shirley Temple dies at age 85. Temple remains the youngest recipient of an Oscar, receiving one at age six. She became the first woman named U.S. Chief of Protocol. In 1988, she was also the first person appointed as Honorary U.S. Foreign Service Officer.
keywords: dead celebrities |
https://www.biography.com/news/shirley-temple-biography-facts |
| Politics | First Black Woman Nominated to the US Supreme Court | On February 25, 2022, President Joe Biden nominated Judge Ketanji Brown Jackson to become the 116th Associate Justice of the United States Supreme Court. Brown is poised to become the first Black woman to serve on the nation’s highest court. | https://time.com/6146624/history-first-black-woman-supreme-court-justice-nominee/ |
| Sports | First Women's College Basketball Game | On March 22, 1893, the first women’s college basketball game is played at Smith College in Northampton, Massachusetts. With each made basket counting as one point and the game lasting two 15-minute halves, a sophomore class team prevails over a freshmen team, 5-4.
This first women’s college basketball game was organized by the college's gymnastics instructor, Lithuanian immigrant Senda Berenson, less than two years after the invention of the game in late 1891 by Dr. James Naismith. Berenson’s rules were adapted from Naismith’s rules for men, making basketball one of the rare sports that developed the male and female versions on a parallel timeline. The first women's intercollegiate game, between Stanford and Cal, was played in 1896. |
https://www.history.com/this-day-in-history/first-womens-college-basketball-game-smith-college |
| Media and Entertainment | First Animated Film to Win an Oscar | DreamWorks Animation's 'Shrek' was released 21 years ago today on May 18, 2001. 'Shrek' was nominated for two Academy Awards (Animated Feature Film and Adapted Screenplay) and went on to become the first ever winner of the Animated Feature Film Oscar. | https://www.britannica.com/topic/DreamWorks-Animation#ref1256758 |
| Automobiles | First Ford Car Buyer | On July 15, 1903, the newly formed Ford Motor Company takes its first order from Chicago dentist Ernst Pfenning: an $850 two-cylinder Model A automobile with a tonneau (or backseat). The car, produced at Ford’s plant on Mack Street (now Mack Avenue) in Detroit, was delivered to Dr. Pfenning just over a week later.
Ford gathered a group of 12 stockholders, including himself, to sign the papers necessary to form the Ford Motor Company in mid-June 1903. In an assembly room measuring 250 by 50 feet, the first Ford Model A went into production that summer. The Model A could accommodate two people side-by-side on a bench; it had no top and was painted red. The car’s biggest selling point was its engine, which at two cylinders and eight horsepower was the most powerful to be found in a passenger car. It had relatively simple controls, including two forward gears that the driver operated with a foot pedal, and could reach speeds of up to 30 miles per hour. Within two months, the company had sold 215 Fords, and by the end of its first year the Mack Avenue plant had turned out some 1,000 cars. |
https://www.history.com/this-day-in-history/ford-motor-company-takes-its-first-order |
| Health | COVID-19 | 2021-10-26: The number of new daily Covid-19 cases has plunged 57 percent since peaking on Sept. 1. | https://www.nytimes.com/2021/10/26/briefing/covid-cases-falling-delta.html |
| Health | Marathon | 2021-11-07: The 50th NYC Marathon consists of 30,000 participants, about 40 percent smaller than the 2019 event. | https://www.nytimes.com/2021/11/03/sports/nyc-marathon-guide-start-times.html |
| Media and Entertainment | Sesame Street | 2021-11-15: 'Sesame Street' makes history as it adds first Asian American Muppet to cast | https://www.nbcnews.com/news/asian-america/sesame-street-makes-history-adding-first-asian-american-muppet-cast-rcna5569 |
| Media and Entertainment | Movies | 2021-11-11: The price of a Wilson volleyball ranges between $15 and $55 on Amazon. The Wilson volleyball head from the "Cast Away" film sold for $308,000. | https://www.bbc.com/news/world-us-canada-59242756 |
| Nature and Science | Animals | 2021-11-16: National Geographic Explorer Joel Sartore announced the Arabian cobra (Naja arabica) joins the National Geographic Photo Ark as the 12,000th species. | https://blog.nationalgeographic.org/2021/11/16/arabian-cobra-joins-national-geographic-photo-ark-as-the-12000th-species/ |
| Health | COVID-19 | 2021-11-17: White House officials estimated that nearly 10 percent of the nation’s 5- to 11-year olds had received their first coronavirus vaccine dose since the approval of the Pfizer-BioNTech shot for that age group. | https://www.nytimes.com/video/us/elections/100000008081143/covid-vaccine-children-white-house.html |
| Health | COVID-19 | 2021-11-17: Over 100,000 people in the U.S. died of drug overdoses as the pandemic spread (May 2020 - April 2021), surpassing the toll of gun violence and car crashes combined. The nearly 30% rise in deaths last year was fueled by the use of fentanyl. | https://www.nytimes.com/2021/11/17/health/drug-overdoses-fentanyl-deaths.html |
| Business and Technology | Retail | 2021-11-18: CVS plans to close about 900 stores over the next three years, reflecting nearly 1 in 10 (10%) of its locations, as the drugstore chain continues its pivot away from retail and toward health care services.
The company announced Thursday that it would shutter 300 stores per year for the next three years. The closures will begin in spring 2022. |
https://www.usatoday.com/story/money/2021/11/18/cvs-store-closings-cvs-pharmacy/8664870002/ |
| Sociology | US Population | 2021-11-23: Among childless adults in the United States surveyed by Morning Consult last year, one in four cited climate change as a factor in why they do not currently have children. | https://www.nytimes.com/2021/11/20/style/breed-children-climate-change.html |
| World Records | Track and Field | 2021-11-10: At 105-years-old, Hawkins became the first female track and field athlete and first American to set a world record in the 100-meter dash for her age group (105+ division) at the 2021 Louisiana Senior Games competition on Saturday, according to the National Senior Games Association. | https://www.usatoday.com/story/sports/2021/11/10/105-year-old-runner-sets-world-record-louisiana-senior-games/6367227001/ |
| Health | Diabetes | 2021-11-27: There are 1.5 million Americans suffering from Type 1 diabetes. Brian Shelton may be the first person cured. | https://www.nytimes.com/2021/11/27/health/diabetes-cure-stem-cells.html |
| Health | COVID-19 | 2021-11-04: Covid has killed nearly 700,000 Americans. Roughly half of those deaths occurred this year, even as vaccines became widely available. | https://www.nytimes.com/2021/10/01/business/covid-antiviral-pill-merck.html |
| Technology | Robots | 2021-11-29: Xenobots, the world's first living robots can now reproduce, scientists say. | https://www.cnn.com/2021/11/29/americas/xenobots-self-replicating-robots-scn/index.html |
| Politics | Presidents | 2021-11-30: The island nation of Barbados swore in its first president, Sandra Mason, ending nearly 400 years of British rule. | https://www.nytimes.com/2021/11/30/world/americas/barbados-queen-republic-rihanna.html |
| Health | COVID-19 | 2021-11-26: World Health Organization classifies Omicron (B.1.1.529) as a SARS-CoV-2 Variant of Concern | https://www.who.int/news/item/26-11-2021-classification-of-omicron-(b.1.1.529)-sars-cov-2-variant-of-concern |
| Business and Technology | Workers | 2021-10-15: U.S. workers left their jobs nearly 20 million times between April and August this year, according to the latest federal data, a number more than 60% higher than the resignations handed in during the same period last year, and 12% above the spring and summer of 2019 when the job market was the hottest it had been in almost 50 years. | https://www.wsj.com/articles/whats-driving-americas-workers-to-leave-jobs-in-record-numbers-11634312414 |
| Nature and Science | Animals | 2021-12-03: With a total population below 20 individuals, the world's most endangered wolf, the Red Wolf, lives only in a small area in eastern North Carolina.
IMAGE |
https://www.nationalgeographic.com/animals/article/red-wolves-preventing-extinction-next-steps |
| Sports | Speed Skydiving | 2021-12-03: In October [2021], at the United States Parachute Association Nationals in Arizona, Lobpries became the fastest athlete in the sport [of speed skydiving] when he reached a speed of 318.74 m.p.h. That exceeded his previous world record of 316.23 m.p.h. Maxine Tate, a fellow American competitor, also broke her own women’s world record, increasing her speed from 275.8 to 285.27 m.p.h. Those records blow by the top speeds of NASCAR, IndyCar and Formula 1 drivers, who have never surpassed 260 miles per hour in official competitions. | https://www.nytimes.com/2021/12/03/sports/speed-skydiving-athletes.html |
| Business and Technology | Amazon | 2021-12-07: Amazon.com stock surged nearly 3% on Tuesday despite a lingering Amazon Web Services outage that is affecting many websites and online services. | https://www.barrons.com/articles/amazon-stock-rallied-51638917395 |
| Sports | American Football | 2021-09-13: Line judge Maia Chaka made history as the first Black woman to officiate an NFL game during a game between the Carolina Panthers and the New York Jets at Bank of America Stadium on Sept. 12 in Charlotte. | https://www.npr.org/2021/09/13/1036580405/maia-chaka-first-black-woman-officiate-nfl-game |
| Health | COVID-19 | 2021-11-18: Wuhan Wet Market Worker Is Now the 1st Known Case of COVID-19, According to New Study | https://time.com/6121482/first-covid-19-case-wuhan-wet-market/ |
| Health | COVID-19 | 2021-11-01: Peru has the highest COVID-19 death rate in the world with 615 deaths per 100,000 people. Bosnia and Herzegovina, North Macedonia, Montenegro, Bulgaria, and Hungary have the next highest death rates, each with more than 300 deaths per 100,000 people. | https://www.nationalgeographic.com/science/article/covid-19-has-killed-nearly-5-million-peopleand-the-pandemic-is-far-from-over |
| Health | Cancer | 2021-11-17: More than 46,000 cancer cases in the United States might be prevented each year if almost all of us walked for about 45 minutes a day, according to an eye-opening new study of inactivity, exercise and malignancies. | https://www.nytimes.com/2021/11/17/well/move/exercise-cancer.html |
| Space | NASA | 2021-11-24: NASA launched its first planetary defense mission Wednesday aboard a SpaceX rocket, which carried a probe designed to ram into an asteroid and move it off course. The technique could one day prevent an apocalyptic collision with Earth. | https://www.wsj.com/articles/nasas-asteroid-defense-mission-to-smash-probe-into-distant-space-rock-11637679600 |
| Economy | Collapse | 2021-12-04: An estimated 22.8 million people — more than half Afghanistan's population — are expected to face potentially life-threatening food insecurity this winter. | https://www.nytimes.com/2021/12/04/world/asia/afghanistan-starvation-crisis.html |
| Wars | World War II | 2021-12-06: Army Col. Edward Shames, the last remaining officer of World War II's 'Band of Brothers,' dies at 99 | https://www.cnn.com/2021/12/04/politics/edward-shames-easy-company-world-war-ii-band-of-brothers/index.html |
| Business and Technology | Media and Entertainment | 2021-12-02: Walt Disney has elected a woman, Susan Arnold, to chair its board for the first time in the entertainment giant's 98-year history. | https://www.bbc.com/news/business-59500682 |
| Economy | Gender Gap | 2021-12-06: A survey of more than 80,000 physicians estimated that women make 25 percent less than men over a 40-year career. | https://www.nytimes.com/2021/12/06/health/women-doctors-salary-pay-gap.html |
| Business and Technology | Richest People | 2021-12-07: MacKenzie Scott, the third richest woman in the world, named Forbes' World's Most Powerful Woman 2021 | https://www.forbes.com/power-women/#51a9bcc5e252 |
| Health | Mental Health | 2021-12-07: In the United States, emergency room visits for suicide attempts rose 51 percent for adolescent girls in early 2021 as compared with the same period in 2019. The figure rose 4 percent for boys. | https://www.nytimes.com/2021/12/07/health/teens-mental-health-murthy.html |
| Nature and Science | Habitat Restoration | 2021-12-10: 11.2 million juvenile oysters have been added in the past six months to a section of the Hudson River off the coast of Lower Manhattan, where they are helping to filter the water and creating habitats for other marine life. | https://www.nytimes.com/2021/12/10/us/oysters-new-york-hudson-river.html |
| Nature and Science | Animals | 2021-12-16: First true millipede discovered nearly 200 feet underground in Australia. The new species (named Eumillipes Persephone) has 1,306 legs, the most legs of any animal on Earth, living or dead. | https://www.nationalgeographic.com/animals/article/first-true-millipede-discovered-with-thousand-legs?cmpid=org=ngp::mc=social::src=twitter::cmp=editorial::add=tw20211216animals-truemillipede&linkId=144738962 |
| Health | Mental Health | 2021-12-17: In a recent New York Times survey, one in four mental health providers said suicidal thoughts were among the top reasons clients were seeking therapy. | https://www.nytimes.com/interactive/2021/12/16/well/mental-health-crisis-america-covid.html?campaign_id=190&emc=edit_ufn_20211219&instance_id=48240&nl=updates-from-the-newsroom®i_id=176230599&segment_id=77436&te=1&user_id=1437a62254a95e9129bd61a8dd6 |
| Sociology | US Population | 2021-12-21: According to the U.S. Census Bureau’s Vintage 2021 national and state population estimates and components of change released today, the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic. | https://www.census.gov/newsroom/press-releases/2021/2021-population-estimates.html |
| Media and Entertainment | Marvel Cinematic Universe | 2021-12-26: 'Spider-Man: No Way Home' is the first $1 billion movie of the pandemic era. The film reached the milestone just 12 days after it was released. It is also the top-grossing film of the year worldwide. | https://www.cnn.com/2021/12/26/media/spider-man-no-way-home-box-office-billion/index.html |
| Health | COVID-19 | 2021-12-30: With a caseload nearly twice that of the worst days last winter, the United States shattered its record for new daily coronavirus cases on Wednesday. The new daily case total topped 488,000. | https://www.nytimes.com/live/2021/12/29/world/omicron-covid-vaccine-tests?smid=tw-nytimes&smtyp=cur#the-us-breaks-its-single-day-case-record-nearly-doubling-the-highest-numbers-from-last-winter |
| Sociology | US Population | 2021-12-26: Across one of the nation’s fastest-growing states, an average 1,000 new Texans arrive every day. Half of them are newborns. Every three minutes, a child is born somewhere in Texas. Between 2010 and 2020, the state’s population grew by four million — or the entire population of neighboring Oklahoma. Babies made up the largest number of new arrivals to Texas (about 48 percent), with migrants from other states (31 percent) and countries (21 percent) rounding out the rest. | https://www.nytimes.com/2021/12/26/us/texas-newborns-birthrate.html |
| Business and Technology | Retail | 2021-12-26: Retail sales in the United States jumped nearly 11 percent this season compared with the holiday period in 2019, the year before the pandemic upended the global economy, according to a report Mastercard published on Sunday. Sales in stores were up 8.1 percent compared with last year, while e-commerce sales were up 11 percent. Online sales made up 20.9 percent of all retail sales this year, according to the Mastercard report. Black Friday, Mastercard noted, was the top day for spending during the holiday season, and spending for the entire long weekend was up 14 percent compared with last year. | https://www.nytimes.com/2021/12/26/business/holiday-sales-data.html |
| Aviation | Flight Cancellations | 2022-01-03: More than 8,000 flights in the United States were canceled from Saturday through Monday, affecting more than one in 10 scheduled flights, according to FlightAware, a tracking service. The recent cancellations were caused by storms that produced heavy snowfall in the Midwest over the weekend and over the eastern United States on Monday, the worst day of the holiday season with more than 3,000 canceled flights. Overall, airlines canceled more than 15,000 flights over the 10 days spanning Christmas and New Year’s Eve, or about 7 percent of all scheduled flights. | https://www.nytimes.com/2022/01/03/business/airlines-flight-cancelations.html |
| Business and Technology | Apple | 2022-01-03: Apple Inc. briefly touched $3 trillion in market value, making it the first U.S. company to do so. | https://www.wsj.com/articles/apple-becomes-first-u-s-company-to-reach-3-trillion-market-value-11641235625 |
| Health | COVID-19 | 2022-01-04: The U.S. has reported a record single-day number of new daily Covid cases on Monday, a total of 1,082,549, according to data compiled by Johns Hopkins University. | https://www.cnbc.com/2022/01/04/us-counts-over-1-million-new-daily-covid-cases-in-global-record-.html |
| Wars | World War II | 2022-01-05: Lawrence Brooks, the oldest known US WWII veteran, dies at 112 | https://www.cnn.com/2022/01/05/us/oldest-american-wwii-veteran-dies-trnd/index.html?utm_medium=social&utm_source=twCNN&utm_term=link&utm_content=2022-01-06T04%3A01%3A06 |
| Space | NASA | 2022-01-08: The $10 billion James Webb Space Telescope is now fully deployed almost a million miles away, with its 21-foot-wide primary mirror and its 70-foot sunshield. The JWST is about three stories tall, and its sunshield would cover most of a tennis court. In two weeks, the telescope will arrive at its final destination, a point in space known as L2, four times farther from Earth than the moon. And after a nearly perfect rocket launch, JWST could end up studying the universe for significantly longer than its official 10-year lifetime. | https://www.nationalgeographic.com/science/article/relief-as-nasas-most-powerful-space-telescope-finishes-risky-unfolding |
| Nature and Science | Fossils | 2022-01-09: Excavated fossils of the ichthyosaur, a sea reptile, stretch more than 30 feet —comparable in size to a modern minke whale. The skull alone is nearly seven feet long. The nearly complete skeleton took a little more than two weeks to fully excavate, even with crews working from sunrise to sunset.
Paleontologist Dean Lomax says he and his colleagues have “unearthed the most complete skeleton of a large prehistoric reptile ever discovered in Britain.” |
https://www.nationalgeographic.com/science/article/giant-sea-monster-fossil-is-one-of-the-largest-of-its-kind |
| Media and Entertainment | Comics | 2022-01-15: A single comic book page from a 1984 issue of Spider-Man - which debuted the now-iconic black costume - has been sold at auction for $3.36m (£2.5m). The black suit seen in the issue shows the "symbiote" suit, which eventually led to the character Venom.
The work was drawn by Mike Zeck and featured on page 25 of Marvel Comics' Secret Wars no 8.
The artwork was sold at auction in Dallas, Texas, for more than ten times its original opening bid. Last year, a 1962 Spider-Man comic sold at auction for $3.6m, beating Superman as the most expensive comic ever sold. |
https://www.bbc.com/news/world-us-canada-60002289 |
| Business and Technology | Workers | 2022-01-18: Vaccine specialists top LinkedIn's 2022 Jobs on the Rise - United States. Others are: 2 - Diversity and inclusion managers 3 - Customer marketing managers 4 - Machine learning engineers 5 - Process development scientists 6 - Business development representatives 7 - Search marketing managers 8 - User experience researchers 9 - Business system administrators 10 - Analyst relations specialists The full list contains 25 jobs. |
https://www.linkedin.com/pulse/linkedin-jobs-rise-2022-25-us-roles-growing-demand-linkedin-news/?trackingId=n8PAB2kOT2SgxiuQJ%2FhqFw%3D%3D |
| Health | COVID-19 | 2022-02-01: The WHO Global analysis of health care waste in the context of COVID-19 estimates that approximately 87,000 tons of personal protective equipment (PPE) that was procured between March 2020- November 2021 is expected to have ended up as waste. Today, 30% of healthcare facilities (60% in the least developed countries) are not equipped to handle existing waste loads, let alone the additional COVID-19 load. | https://www.who.int/news/item/01-02-2022-tonnes-of-covid-19-health-care-waste-expose-urgent-need-to-improve-waste-management-systems |
| Wars | Russia-Ukraine | 2022-02-24: Many of the 5,500 American troops who arrived in Poland this month have been working with Polish forces to set up three processing centers near the border to help deal with tens of thousands of people, including Americans, who are expected to flee neighboring Ukraine.
American officials have estimated that a nationwide attack on Ukraine could result in one million to five million refugees, with many of them going to Poland. That could lead to the largest arrival of refugees in Europe since more than one million migrants and refugees arrived in 2015, a dynamic that had a profound effect on European politics by bolstering far-right parties. |
https://www.nytimes.com/2022/02/24/world/europe/us-troops-poland-ukraine-russia.html |
| Business and Technology | Workers | 2022-02-04: The U.S. economy has regained more than 19 million of the 22 million jobs lost in the early weeks of the pandemic, and the unemployment rate has fallen far faster than forecasters expected, even after the uptick in January. | https://www.nytimes.com/2022/02/04/business/economy/january-2022-jobs-report.html |
| Wars | Russia-Ukraine | 2022-02-27: At around 9 pm local time on February 26, Ukraine’s deputy prime minister and minister for digital transformation, Mykhailo Fedorov, announced the creation of the volunteer cyber army.
More than 175,000 people have volunteered for Ukraine's IT Army and have launched distributed denial of service attacks against more than 25 Russian websites. |
https://www.wired.com/story/ukraine-it-army-russia-war-cyberattacks-ddos/ |
| Wars | Russia-Ukraine | 2022-03-01: More than 660,000 people have fled Ukraine since Feb. 24th. 410,000 have entered Poland, 105,452 entered Romania, 99,795 entered Hungary, 69,581 entered Moldova, and 27,679 entered Slovakia. | https://www.washingtonpost.com/world/2022/02/28/ukraine-refugees-europe/ |
| Wars | Russia-Ukraine | 2022-03-02: Russian forces captured their first major city in Ukraine, the southern port of Kherson, Ukrainian officials said. | https://www.nytimes.com/live/2022/03/02/world/ukraine-russia-war |
| Wars | Russia-Ukraine | 2022-03-03: Ukrainian officials say the world’s largest aircraft, the Antonov AN-225, has been destroyed. The Antonov AN-225, a massive plane with more than 30 years of service, was reportedly destroyed last week during the fourth day of Russia's invasion of Ukraine, reports the Agence France-Presse. The aircraft, also known as Mriya ("dream" in Ukrainian), was parked at an airfield near the capital city of Kyiv when Russian forces attacked it, reports Jack Guy for CNN. | https://www.smithsonianmag.com/smart-news/worlds-largest-aircraft-antonov-an-225-destroyed-in-ukraine-180979654/ |
| Wars | Russia-Ukraine | 2022-03-05: Refugees fleeing Ukraine now represent the biggest movement of people in Europe since World War II. More than 1.45 million people have left the country since Russia invaded, with most headed for Poland, Romania, Hungary and Slovakia.
Around half of the refugees have crossed into Poland, whose border-control agency said on Saturday that 827,600 people had entered from Ukraine since Feb. 24, when the Russian invasion began. The first seven hours of Saturday saw 33,700 arrivals, more than the previous day, according to the agency. |
https://www.wsj.com/articles/refugees-fleeing-ukraine-now-represent-biggest-movement-of-people-in-europe-since-world-war-ii-11646493910 |
| Wars | Russia-Ukraine | 2022-03-06: In less than a week, the United States and NATO have pushed more than 17,000 antitank weapons, including Javelin missiles, over the borders of Poland and Romania, unloading them from giant military cargo planes so they can make the trip by land to Kyiv, the Ukrainian capital, and other major cities. | https://www.nytimes.com/2022/03/06/us/politics/us-ukraine-weapons.html?campaign_id=190&emc=edit_ufn_20220307&instance_id=55092&nl=updates-from-the-newsroom®i_id=176230599&segment_id=84866&te=1&user_id=1437a62254a95e9129bd61a8dd6f04cc |
| Wars | Russia-Ukraine | 2022-03-08: McDonald’s announced on Tuesday that it was temporarily closing its nearly 850 locations in Russia and halting operations in the country. The company employed 62,000 people in the country. Russian operations make up only 3 percent of McDonald’s operating income but 9 percent of its revenue.
Starbucks said it, too, was closing all of its 140 store locations in Russia. PepsiCo, whose products have been in Russia since the early 1970s, said it would no longer sell Pepsi and 7-Up there. Russia accounts for $3.4 billion, or 4 percent, of PepsiCo’s annual revenue of $79.4 billion. The company says on its website that it is the largest food and beverage manufacturer in Russia. It owns more than 20 factories in the country. Yum, which owns KFC and Pizza Hut, said on Tuesday that it was suspending operations at 70 company-owned KFCs and all 50 franchisee-owned Pizza Huts in Russia. |
https://www.nytimes.com/2022/03/08/business/mcdonalds-russia-starbucks-pepsi-coca-cola.html
https://www.statista.com/statistics/1262040/number-of-starbucks-stores-russia/ |
| Wars | Russia-Ukraine | 2022-03-13: According to the organizers, some 125,000 people across Germany marched for peace on Sunday, calling on Putin to stop the attacks on Ukraine.
Police estimated that 20,000-30,000 people took part in Berlin, while the organizers put the number at 60,000. In Frankfurt, around 11,000 people gathered in solidarity with Ukrainians, according to a police spokesman, who said the rallies proceeded “peacefully and without incident”. |
https://www.thelocal.de/20220313/in-pictures-tens-of-thousands-of-people-across-germany-demonstrate-for-peace-in-ukraine/ |
| Wars | Russia-Ukraine | 2022-03-16: THE HAGUE. The International Court of Justice, the principal judicial organ of the United Nations, has today delivered its Order on the Request for the indication of provisional measures submitted by Ukraine in the case concerning Allegations of Genocide under the Convention on the Prevention and Punishment of the Crime of Genocide (Ukraine v. Russian Federation).
By thirteen votes to two, The Russian Federation shall immediately suspend the military operations that it commenced on 24 February 2022 in the territory of Ukraine. AGAINST: Vice-President Gevorgian (Russia); Judge Xue (China); |
https://www.icj-cij.org/public/files/case-related/182/182-20220316-PRE-01-00-EN.pdf |
| Wars | Russia-Ukraine | 2022-03-20: Despite controls on the flow of information inside the country and the threat of punishment, many Russians have taken steps to protest their country's aggressive actions. Fifteen thousand people have been detained in over 100 Russian cities since the war broke out late last month. | https://www.npr.org/2022/03/20/1087766146/russian-citizens-continue-to-protest-war-with-ukraine-despite-threat-of-punishme |
| Aviation | Flight Crashes | 2022-03-21: Flight 5735, a Boeing 737-800 NG, crashed on 3/21/2022 in Teng County in Guangxi while flying from Kunming, a city in southwest China, to Guangzhou, a city in the country’s far south. The plane was carrying 132 people, including 123 passengers and 9 crew members, according to the civil aviation administration.
China Eastern Airlines’ Flight MU-5735 left Kunming, the capital of Yunnan Province, at 1:11 p.m. on Monday for what should have been an hour-and-a-half flight east to Guangzhou, a major commercial city in southeastern China. The plane was cruising at an altitude of 29,100 feet when, in just over a minute, it lost more than 21,000 feet. It appeared to briefly regain altitude around 8,000 feet before continuing its plunge, according to Flightradar24’s data. |
https://www.nytimes.com/live/2022/03/21/world/china-eastern-airlines-crash#flight-path-eastern-airlines |
| Wars | Russia-Ukraine | 2022-04-04: France expelled 35 Russian diplomats from the country, the French Ministry of Foreign Affairs France announced in a statement Monday, citing the banned diplomats act “counter to our security interests.” The move comes hours after similar bans from other European countries: Germany expelled 40 Russian diplomats from its Berlin embassy, citing suspected spy ties, while Lithuania expelled Russia’s ambassador to the country and called for its ambassador to return from Moscow. | https://www.forbes.com/sites/dereksaul/2022/04/04/nobody-negotiated-with-hitler-france-expels-russian-diplomats-but-still-faces-criticism-of-how-its-handled-russia/?sh=2ab8f52979d5 |
| Sociology | Record-Setting People | 2022-04-25: Kane Tanaka, the world's oldest person, died in Japan aged 119. She saw two world wars, and two global pandemics, and survived cancer twice. | https://amp.cnn.com/cnn/2022/04/25/asia/worlds-oldest-dies-scli-intl/index.html |
| Sociology | Record-Setting People | 2022-04-25: Sister André (France, b. 11 February 1904 as Lucile Randon) is now officially the oldest person alive at 118 years 73 days old. | https://www.guinnessworldrecords.com/news/2022/4/worlds-oldest-person-confirmed-as-118-year-old-sister-andre-699611 |
| Sociology | Record-Setting People | 2022-04-25: In 2020, one in every 1,565 people in Japan was over 100 years old -- more than 88% of them women. Government figures released in July 2020 showed that women have a life expectancy of 87.45 years compared with 81.4 for men. | https://amp.cnn.com/cnn/2022/04/25/asia/worlds-oldest-dies-scli-intl/index.html |
| Art | Andy Warhol | 2022-05-09: On the night of Monday, May 9, 2022, Andy Warhol's 1964 silkscreen artwork, "Shot Sage Blue Marilyn", sold for $195 million, the most ever for a U.S. artist. A $450 million Leonardo da Vinci painting remains No. 1 on the all-time list. | https://www.bloomberg.com/news/articles/2022-05-10/warhol-shot-sage-blue-marilyn-sells-for-195-million-most-ever-for-u-s-artist?srnd=premium |
| Business and Technology | Automobiles | 2022-05-19: An ultra-rare Mercedes-Benz race car, the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupe, sold for $143 million earlier this month, making it the most expensive car ever sold.
The sale took place May 5 in a secretive and highly unusual auction at the Mercedes-Benz Museum in Stuttgart, Germany. The sale smashed the previous record for the most expensive car sold at auction by more than $95 million and topped the $70 million record for a car sold privately. The 300 SLR Uhlenhaut Coupe is one of only two created in 1955 and is regarded as one of the most prized cars in auto history. It was built by Mercedes' race department and named after its chief engineer and designer, Rudolf Uhlenhaut. The Mercedes-Benz company owned both of the 300 SLR cars, and the May 5 sale took many collectors by surprise. Prior to the sale, the most expensive car sold at auction was a 1962 Ferrari 250 GTO that went for $48.5 million at RM Sotheby's in 2018. A 1963 Ferrari GTO sold privately in 2018 for $70 million. |
https://www.cnbc.com/amp/2022/05/19/mercedes-benz-300-slr-uhlenhaut-coupe-sells-at-auction-for-143-million.html |
| Sports | Surfing | 2022-05-25: Sebastian Steudtner from Germany broke the record for riding the largest wave in October 2020 off the coast of Praia do Norte, Nazaré, Portugal, when he surfed through a wave that measured a whopping 26.21 m (86 feet). It took 18 months to measure the wave.
The record-breaking athlete has won the World Surf League Biggest Wave Award three times– in 2010, 2015, and 2021. Brazil’s Maya Gabeira is the current title holder for the Largest wave surfed (unlimited) – female. Gabeira has broken her record in 2020, riding a 22.4 m (73.5 ft) wave always at the infamous Praia do Norte, on the coast of Nazaré. |
https://www.guinnessworldrecords.com/news/2022/5/sebastian-steudtner-surfs-giant-wave-and-smashes-world-record-705874 |
| Food and Drink | Coffee | 2022-06-01: Researchers found that individuals who drank 1.5 to 3.5 cups of coffee per day, even with a teaspoon of sugar, were up to 30 percent less likely to die during the study period than those who didn’t drink coffee.
Those who drank unsweetened coffee were 16 to 21 percent less likely to die during the study period, with those drinking about three cups per day having the lowest risk of death when compared with noncoffee drinkers. The data was inconclusive for those who drank coffee with artificial sweeteners. The average amount of added sugar per cup of sweetened coffee in the study was a little more than a teaspoon. A tall Caramel Macchiato at Starbucks contains 25 grams of sugar, about five times as much sugar as a sweetened cup of coffee from the study. Caffeinated beverages high in calories and fat potentially negate or at least blunt any benefit from the coffee itself. The study showed that the benefits of coffee tapered off for people who drank more than 4.5 cups of coffee each day. |
https://www.nytimes.com/2022/06/01/well/eat/coffee-study-lower-dying-risk.html?campaign_id=190&emc=edit_ufn_20220609&instance_id=63520&nl=updates-from-the-newsroom®i_id=176230599&segment_id=94615&te=1&user_id=1437a62254a95e9129bd61a8dd6f04cc |
| Nature and Science | Animals | 2022-06-21: A 300kg (661lb) stingray caught in the Mekong River in Cambodia is the biggest freshwater fish ever documented, scientists say. It turned out to be 3.98m long and 2.2m wide.
It unseated the previous record-holder, a 646lb (293kg) Mekong giant catfish caught in Thailand in 2005. There is no official record-keeping or database of the world's biggest freshwater fish. The giant freshwater stingray is an endangered species. This is the second giant stingray examined by the team since May - the earlier one weighed 181kg. |
https://www.bbc.com/news/world-asia-61862169 |
| Food and Drink | Fast Food | 2022-06-11: Nick DiGiovanni (USA) and Lynn Davis (Japan) have created the world’s largest chicken nugget, weighing in at 20.960 kg (46 lb 3.34 oz), approximately 115 times larger than your average chicken nugget.
The chicken “slurry” for the main component of the nugget consisted of: - 40 slices of white bread -Half a gallon of whole milk -40 pounds of ground chicken -40 eggs -¾ cup onion powder -¾ cup garlic powder -1 cup salt -½ cup black pepper Between the eggs and ground meat, close to 60 whole chickens were used. |
https://www.guinnessworldrecords.com/news/2022/6/tiktoks-nick-digiovanni-and-lynja-create-worlds-largest-chicken-nugget-707422 |
| Nature and Science | Astronomy | 2022-07-06: The shortlist, comprising of 22 candidates, for Astronomy Photographer of the Year has been revealed. Astronomy Photographer of the Year is the largest astrophotography competition in the world. 2022 is the 14th edition of the competition, and it has seen more than 3,000 images submitted from 67 different countries across the globe. | https://www.rmg.co.uk/whats-on/astronomy-photographer-year/galleries/2022-shortlist |
| Space | NASA | 2022-08-29: The Space Launch System (SLS) is NASA’s most powerful rocket ever, as of August 29, 2022.
Rocket name: Space Launch System (SLS) Height: 322 ft Engines: 4, providing more than 1.6 million pounds of thrust at launch Fuel Capacity: 730,000 gallons Solid-fuel boosters: 2, each 177 ft tall and accounting for over 75% of the thrust at launch Name of Inner Spacecraft: Orion, comprising of crew and service modules Orion’s Solar Wings: 23 ft (7 m) wide containing 15,000 solar cells for collecting power Crew Capacity: 4 Mission name: Artemis I Objective: Round trip test flight to the moon in preparation for the first crewed flight Launch Date: August 29, 2022 Launch Window: 8:33 AM EST – 10:33 AM EST Launch Location: Kennedy Space Center, Florida Initial Thrust at Launch: 4,400 tons Test Flight Crew?: No, using manikins with sensors “Crew” Names: Commander Moonikin Campos, Helga, Zohar |
https://www.nationalgeographic.com/magazine/graphics/a-visual-guide-of-nasas-plan-to-get-back-to-the-moon?rid=1437A62254A95E9129BD61A8DD6F04CC&cmpid=org%3Dngp%3A%3Amc%3Dcrm-email%3A%3Asrc%3Dngp%3A%3Acmp%3Deditorial%3A%3Aadd%3DDaily_NL_Friday_Science_20220826&loggedin=true |
| Business and Technology | VMware | 2022-09-13: The Securities and Exchange Commission today said it has charged the cloud computing giant VMware for “misleading investors about its order backlog management practices, which enabled the Palo Alto, Ca.-based technology company to push revenue into future quarters by delaying product deliveries to customers, concealing the company’s slowing performance relative to its projections.”
"VMware shifted tens of millions of dollars in revenue into future quarters, building a buffer in those periods and obscuring the company’s financial performance as its business slowed relative to projections in fiscal year 2020." VMWare has already consented to a cease-and-desist order and will pay an $8 million penalty, said the SEC. Currently, VMWare boasts a $52 billion market cap. In late May, Broadcom announced that it is buying VMWare in a blockbuster $61 billion cash-and-stock deal that has yet to close. |
https://techcrunch.com/2022/09/12/the-sec-revealed-today-that-it-charged-vmware-with-fraud-then-settled-for-next-to-nothing/ |
| Business and Technology | Income | Median household income in the U.S. was $67,521 in 2020, a decrease of 2.9 percent from the 2019 median of $69,560 Keyword: economy | https://www.census.gov/library/publications/2021/demo/p60-273.html |
| Business and Technology | Salary | Anesthesiologists are the top-paid workers in the U.S. and make a mean salary of $267,020 per year, according to data from the Bureau of Labor Statistics, compiled by U.S. News. | https://www.cnbc.com/2020/01/06/the-best-paying-jobs-of-2020-from-us-news-and-world-report.html |
| Business and Technology | Ecommerce | There were 2.05 billion digital buyers (online shoppers) worldwide in 2020. | https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/ |
| Business and Technology | Gender Gap | In 2020, women earned 84% of what men earned, according to a Pew Research Center analysis of median hourly earnings of both full- and part-time workers. Based on this estimate, it would take an extra 42 days of work for women to earn what men did in 2020. | https://www.pewresearch.org/fact-tank/2021/05/25/gender-pay-gap-facts/ |
| Business and Technology | Websites | The official website for the Jehovah's Witnesses, www.jw.org, is the most translated website in the world. December 7, 2020 - jw.org is translated to 1,025 languages. | https://www.tomedes.com/translator-hub/most-translated-website.php |
| Business and Technology | Cyberattacks | There were 1,001 data breaches in the United States in 2020. 155.8 million records were exposed. | https://www.statista.com/statistics/273550/data-breaches-recorded-in-the-united-states-by-number-of-breaches-and-records-exposed/ |
| Business and Technology | Cyberattacks | There were 39 reported healthcare data breaches of 500 or more records in February 2020 and 1,531,855 records were breached, which represents a 21.9% month-over-month increase in data breaches and a 231% increase in breached records. | https://www.hipaajournal.com/february-2020-healthcare-data-breach-report/ |
| Business and Technology | Cyberattacks | There were 80 healthcare-related ransonmware incidents (560 healthcare organizations impacted) in the United States in 2020. | https://www.hhs.gov/sites/default/files/2020-hph-cybersecurty-retrospective-tlpwhite.pdf |
| Business and Technology | Cyberattacks | The healthcare industry accounted for 17.9% of all the industries targeted for ransomware in Q4 2020 in the U.S. | https://www.hhs.gov/sites/default/files/2020-hph-cybersecurty-retrospective-tlpwhite.pdf |
| Business and Technology | Cyberattacks | Ransomware attacks were responsible for almost 50% of all healthcare data breaches in 2020 in the United States. | https://www.hhs.gov/sites/default/files/2020-hph-cybersecurty-retrospective-tlpwhite.pdf |
| Business and Technology | Cyberattacks | The healthcare industry accounted for 24.5% of all data breaches in the United States in 2020. | https://www.hhs.gov/sites/default/files/2020-hph-cybersecurty-retrospective-tlpwhite.pdf |
| Business and Technology | Cyberattacks | 75% of all records exposed in the second half of 2020 in the United States were due to compromised business associates. | https://www.hhs.gov/sites/default/files/2020-hph-cybersecurty-retrospective-tlpwhite.pdf |
| Business and Technology | Digital Health | The global digital health market size was $216 billion in 2020. | https://www.statista.com/statistics/1092869/global-digital-health-market-size-forecast/ |
| Business and Technology | Competitive Intelligence | In 2020, more than half (57%) of businesses in the United States have CI teams of two or more dedicated CI professionals, compared to just 37% of businesses two years ago. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | The competitor website was rated the top source of competitive intelligence data, with 98% of businesses saying this source was valuable. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | 95% of CI professionals noted struggling with some aspect of the CI process, with the most common challenge being gathering CI data, followed by the challenge of measuring their impact on the organization. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | Companies with defined KPIs for CI were more than 2x as likely to see revenue increases as a result of CI efforts compared to those without defined KPIs. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | Companies that share CI daily or weekly were twice as likely to see revenue increases as a result of CI as compared to those who share CI less frequently. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | Companies that saw revenue increases as a result of CI were 63% more likely to increase CI headcount and 66% more likely to increase CI budget this year. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | Nearly every business has seen positive outcomes from competitive intelligence. 95% have seen qualitative benefits, and 89% have seen quantitative benefits. On top of that, 93% have taken strategic actions based on CI insights, and 92% have taken tactical actions. Finally, 91% of CI professionals say CI is important to their company’s success. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Competitive Intelligence | An overwhelming majority of CI consumers do find CI valuable - 86% say that CI is important to their success. | https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf?hsCtaTracking=7c771509-c17e-4ec0-a244-3f4f19f16969%7C33efc45c-7d4e-40bd-9c9c-0b5542cc4eee |
| Business and Technology | Credit Score | The average FICO credit score in the U.S. was 710 in 2020. | https://www.capitalone.com/learn-grow/money-management/average-credit-score-in-america/ |
| Business and Technology | Artificial Intelligence | In 2020, 39% of large organizations planned to invest in AI technology. | https://www.semrush.com/blog/artificial-intelligence-stats/ |
| Business and Technology | Artificial Intelligence | In 2020, there was 4.2 billion digital voice assistance in use worldwide. | https://www.semrush.com/blog/artificial-intelligence-stats/ |
| Business and Technology | Artificial Intelligence | 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. | https://www.semrush.com/blog/artificial-intelligence-stats/ |
| Business and Technology | Artificial Intelligence | In 2020, chatbots responded to 85% of customer service interactions. | https://www.semrush.com/blog/artificial-intelligence-stats/ |
| Business and Technology | Artificial Intelligence | 30% of web browsing and searches were done without a screen by the end of 2020. | https://techjury.net/blog/ai-statistics/#gref |
| Business and Technology | Robotic Process Automation | The global robotic process automation market size was valued at USD 1.57 billion in 2020. | https://www.grandviewresearch.com/industry-analysis/robotic-process-automation-rpa-market |
| Business and Technology | Customer Experience | 89% of global consumers check online reviews as part of their online buying journey, and 49% of global consumers consider positive reviews one of their top 3 purchase influences. (Sunday, 15 March 2020)
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | In 2020, 55% of consumers would prefer to use an open and transparent review platform. On an open platform, anyone is free to write a review as long as they comply with the guidelines set out by the platform.
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | Over half of consumers believe that a less than perfect review score is more authentic, and 45% of consumers would prefer to buy a product or service with a large number of reviews and an average rating overall, rather than to buy a product or service with a small number of reviews and a high rating overall. (Sunday, 15 March 2020)
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | 82% of UK consumers have a positive view towards companies that respond to reviews, and 64% of global consumers would prefer to buy from a responsive company over one that appears perfect. (Sunday, 15 March 2020)
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | 53% of global consumers admit wanting to read a realistic mix of positive and negative reviews when making an online purchase.
Authenticity and transparency are two of the most important things customers seek for when looking for third-party validation, and they shouldn’t be overlooked. (Sunday, 15 March 2020) keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | 70% of global consumers believe that the censorship of customer reviews is a serious concern, and 62% of global consumers would stop using platforms if they knew they were censoring reviews.
(Sunday, 15 March 2020)
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | With 45% of consumers believing that review censorship leads to wasted money, and 42% believing it damages freedom of speech, review manipulation has become a very risky practice as today’s shoppers expect openness, honesty, transparency, and authenticity from the review platforms and brands they engage with.
(Sunday, 15 March 2020)
keyword: ecommerce |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Customer Experience | Eighty percent of customers say the experience a company provides is as important as its products or services. (October 27, 2020)
keyword: ecommerce |
https://www.salesforce.com/news/stories/15000-consumers-and-business-buyers-weigh-in-on-the-future-of-customer-engagement/ |
| Business and Technology | Customer Experience | 69% of customers prioritize convenience over brand (October 27, 2020)
keyword: ecommerce |
https://www.salesforce.com/news/stories/15000-consumers-and-business-buyers-weigh-in-on-the-future-of-customer-engagement/ |
| Business and Technology | Customer Experience | Sixty-two percent of customers say their experiences with one industry influence their expectations of others (October 27, 2020)
keyword: ecommerce |
https://www.salesforce.com/news/stories/15000-consumers-and-business-buyers-weigh-in-on-the-future-of-customer-engagement/ |
| Business and Technology | Artificial Intelligence | 37% of respondents cite limited AI expertise or knowledge as a hindrance from successful AI adoption at their business, with increasing data complexities and silos (31%) and lack of tools for developing AI models (26%) falling closely behind. (Published Jan 2020) | http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | Across industries and in all three regions, most global businesses have either deployed AI in their business (34%) or are ramping up exploratory phases with AI (39%), meaning almost 3 in 4 businesses surveyed are in the AI game. (Published Jan 2020) | http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | Large companies are leading AI adoption, with 45% of firms over 1,000 citing adoption of AI compared to 29% of companies under 1,000 employees (Published Jan 2020) | http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | Globally, 22% of the survey’s respondents reported they are not currently using or exploring the use of AI. (Published Jan 2020) | http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | Global companies are planning to heavily invest in all areas of AI over the next 12 months:
- Proprietary AI solutions: 35% - Off the shelf applications: 34% - Off the shelf tools to build their own AI models: 33% - Reskilling and workforce development: 33% - Embedding AI into current applications and processes: 28% - R&D: 26% (Published Jan 2020) |
http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | 78% of respondents across all countries surveyed say it is very or critically important that they can trust that their AI’s output is fair, safe, and reliable. (Published Jan 2020) | http://filecache.mediaroom.com/mr5mr_ibmnews/183710/Roadblock-to-Scale-exec-summary.pdf
https://www.ibm.com/blogs/think/2020/01/ai-in-2020-from-experimentation-to-adoption/ |
| Business and Technology | Artificial Intelligence | A December 2020 survey explored the use of chatbots in the travel and hospitality industry worldwide. According to the study, roughly a quarter of respondents claimed that their companies were using chatbots that enable guests to make general inquiries, bookings, and similar services. | https://www.statista.com/statistics/1231768/travel-hospitality-companies-using-chatbots-worldwide/ |
| Business and Technology | Customer Relationship Management | The global customer relationship management (CRM) market size was USD 52.64 billion in 2020.
Published: Oct, 2021 Base Year: 2020 |
https://www.fortunebusinessinsights.com/customer-relationship-management-crm-market-103418 |
| Business and Technology | Customer Relationship Management | The global customer relationship management (CRM) market is projected to grow from $58.04 billion in 2021 to $128.97 billion in 2028 at a CAGR of 12.1%.
Published: Oct, 2021 Base Year: 2020 |
https://www.fortunebusinessinsights.com/customer-relationship-management-crm-market-103418 |
| Business and Technology | Customer Relationship Management | Industry estimates suggest that around 91% of organizations with more than 10 employees in their workforce use CRM systems.
Published Date: May 2021 Base Year for Estimate: 2020 |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Customer Relationship Management | According to the CRM Cloud Survey Report led by SoftClouds, around 82% of the organizations surveyed use CRM systems for sales reporting and process automation.
Published Date: May 2021 Base Year for Estimate: 2020 |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Customer Relationship Management | A recent survey on consumer behavior outlined that over 67% of customers make business interactions with brands on social media platforms such as Twitter, Facebook, Snapchat, and Reddit.
Published Date: May 2021 Base Year for Estimate: 2020 |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Customer Relationship Management | Based on solution, the customer service segment dominated the market in 2020 and accounted for a revenue share of over 25%.
Published Date: May 2021 Base Year for Estimate: 2020 |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Cloud Services | The cloud segment dominated the market in 2020 and accounted for a revenue share of over 60%.
Published Date: May 2021 Base Year for Estimate: 2020 keyword: ecommerce |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Customer Relationship Management | The growing demand for CRM solutions in B2C businesses is significantly high. Based on end-use, the market is segmented into retail, BFSI, healthcare, discrete manufacturing, IT and Telecom, government and education, and others. The retail and BFSI segment emerged as the largest shareholders in 2020, accounting for nearly 23.5% and 22.0% of the market, respectively.
Published Date: May, 2021 Base Year for Estimate: 2020 |
https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market |
| Business and Technology | Customer Experience | In the UK, 56% of consumers think it’s very important to know exactly how review websites choose to publish reviews, and whether or not they choose to cherry-pick.
(Published: Sunday, 15 March 2020) |
https://uk.business.trustpilot.com/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews |
| Business and Technology | Worker use of time | On a given day in 2020, 39 percent of the population spent time working, compared with 43 percent of the population in 2019.
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Worker use of time | On days they worked, the amount of time employed persons spent working was about the same in 2019 and 2020--7.7 hours in 2019 and 7.6 hours in 2020.
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Work from home | As many employers expanded the use of telework, the percent of employed persons working at home on days they worked nearly doubled, rising from 22 percent in 2019 to 42 percent in 2020.
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Work from home | On days they worked at home, employed persons did so for an average of 3.6 hours in 2019, compared with 5.8 hours in 2020. These averages include all time spent working at home, whether or not the work was done on a scheduled workday.
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Work from home | The percent of employed men who worked at home increased by 16 percentage points, from 20 percent in 2019 to 36 percent in 2020, while the percentage of women increased by 23 percentage points, from 26 percent in 2019 to 49 percent in 2020.
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Work from home | Among workers age 25 and over, 65 percent of employed persons with a bachelor's degree or higher worked at home on days they worked in 2020 (up from 37 percent in 2019), compared with 19 percent of employed persons whose highest level of education was a high school diploma (up from 13 percent in 2019).
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Work from home | By industry, from 2019 to 2020, there were large increases in the share of employed persons working at home on days worked for those employed in financial activities (up 40 percentage points); professional and business services (up 25 percentage points); and education and health services (up 23 percentage points). By contrast, there were smaller increases for workers in leisure and hospitality (up 8 percentage points); transportation and utilities (up 9 percentage points); wholesale and retail trade (up 10 percentage points); and manufacturing (up 11 percentage points).
Published date: July 22, 2021 |
https://www.bls.gov/news.release/atus.nr0.htm |
| Business and Technology | Fashion Industry | In 2020, revenue of the global apparel market was approximately 1.46 trillion U.S. dollars.
Updated January 21, 2021 |
https://www.statista.com/forecasts/821415/value-of-the-global-apparel-market |
| Business and Technology | Fashion Industry | In 2020, there was an average of around 90,500 employees that were part of the apparel manufacturing industry in the United States.
Updated April 26, 2021 |
https://www.statista.com/statistics/242729/number-of-employees-in-the-us-apparel-manufacturing-industry/ |
| Business and Technology | Fashion Industry | It is estimated that the revenue of the women's and girls' apparel manufacturing industry in the United States will amount to over three billion U.S. dollars in 2021.
Updated April 26, 2021 |
https://www.statista.com/statistics/242226/revenue-of-the-us-female-apparel-manufacturing-industry-2012-2017/ |
| Business and Technology | Fashion Industry | In 2020, the revenue of men's & boys' apparel manufacturing in the U.S. ranged at almost 1.1 billion U.S. dollars.
Updated April 26, 2021 |
https://www.statista.com/statistics/290611/revenue-of-men-s-and-boys--apparel-manufacturing-in-the-us/ |
| Business and Technology | Fashion Industry | In 2020, Mexico was the leading market for U.S. textile and apparel exports, with a value of approximately 5.16 billion U.S. dollars. Canada was the second leading market for U.S. textile and apparel exports, with a value of approximately 4.84 billion U.S. dollars.
Updated April 15, 2021 |
https://www.statista.com/statistics/242134/value-of-the-leading-15-markets-for-us-textile-and-apparel-exports/ |
| Business and Technology | Fashion Industry | In 2020, the United States exported approximately 49.5 million U.S. dollars worth of leather apparel to the rest of the world.
Updated April 12, 2021 |
https://www.statista.com/statistics/1081661/leather-apparel-export-value-us/ |
| Business and Technology | Fashion Industry | In 2020, U.S. clothing and clothing accessories store sales amounted to about 204.2 billion U.S. dollars.
Updated November 1, 2021 |
https://www.statista.com/statistics/197640/annual-clothing-store-sales-in-the-us-since-1992/ |
| Business and Technology | Fashion Industry | The U.S. apparel market is the largest in the world. Retail sales in clothing and accessory stores in the United States regularly exceed 20 billion U.S. dollars on a monthly basis.
November 1, 2021 |
https://www.statista.com/statistics/197640/annual-clothing-store-sales-in-the-us-since-1992/ |
| Business and Technology | Fashion Industry | In 2020, TJX was the leading apparel retailer in the United States, with retail sales of about 25.17 billion U.S. dollars.
Updated November 1, 2021 |
https://www.statista.com/statistics/197833/2010-sales-of-apparel-retailers-in-the-us/ |
| Business and Technology | Fashion Industry | In a survey of representatives of the apparel and accessory stores industry in the United States, it was found that in 2020 the sector spent 708.49 million U.S. dollars on advertising.
Updated July 20, 2021 |
https://www.statista.com/statistics/470617/apparel-and-accessory-stores-industry-ad-spend-usa/ |
| Business and Technology | Fashion Industry | Macys.com is leading the Fashion e-commerce market in the U.S., with e-commerce net sales of US$ 5,022 million in 2020 generated in the U.S., followed by Amazon.com with US$ 4,499 million. Third place is taken by Gap.com with a revenue of US$ 4,261 million. Walmart.com is the fourth biggest Fashion online store in the U.S. with net sales of US$ 4,111 million in 2020.
September 24, 2021 |
https://www.statista.com/forecasts/646097/top-online-stores-fashion-united-states-ecommercedb |
| Business and Technology | Fashion Industry | In the United States for Q4 2020, Boohoo was the most popular fast fashion retail app based on year-on-year growth in monthly active users (MAU).
Updated October 19,2021 |
https://www.statista.com/statistics/1212274/fastest-growing-fast-fashion-retailers-apps-in-the-us/ |
| Business and Technology | Blogging | Almost 50% of the participants said that they do blogging as a full-time job. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | Most bloggers (44.17%) between 25 and 34 years old. 34.66% bloggers are between 35 and 44 years old. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 68% of bloggers earn over $50,000 annually. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 37.57% of the bloggers surveyed said that they have a Bachelor's degree. 8.64% of our participants only have a high school diploma, while 1.75% have no diploma at all. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The majority of bloggers (24.17%) use blogging as an outlet for creative expression. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The biggest portion of bloggers (22.52%) said that they spend 3 to 5 hours per week working on their blogs. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 71.55% of bloggers spend less than 10 hours on their blogs. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 22.04% of bloggers said that they post 2 to 3 blog posts weekly. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 49.22% of bloggers write posts that are 500-1000 words long. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The most popular blogging niche is lifestyle (11.36%). | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 56.21% of bloggers use photos in their blog posts. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 100% bloggers add media to make their posts more engaging and interesting. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 59.51% of bloggers create the media that they add to their blogs themselves. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 38.64% of bloggers measure the success of their blog by page visits. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 33.40% of bloggers get ideas for new post topics on social media. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 89.61% of bloggers talk about brands or products in their blogs. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 61.17% of bloggers said that they were approached by a brand at least once. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 50.49%of bloggers work from a dedicated home office. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 52.94% of bloggers work on their own. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 22.35% of bloggers use WordPress. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 63.74% of bloggers use the .com extension. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 28.83% of bloggers use GoDaddy as a web hosting service. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 72.23% of bloggers say that they post or update their blogs using mobile devices. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 80.29% of bloggers promote the content that they post. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 71.02% of bloggers collect emails from their subscribers. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | For 65.73% of bloggers, the first promotional option is social media. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | Facebook is the most popular social network among bloggers, 42.91%. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The second most popular social network for blog promotion is Instagram, 21.07%. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 24.37% of bloggers share a single post once, while 24.08% of them say that they share the same post twice, and 21.94% of them three times. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 28.06% of blogs have 1000 or fewer visitors per month. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | Only 3.40% of blogs have over 500,000 monthly visitors. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 49.73% of bloggers in our survey say that they get the most traffic from social media. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 59.81% of bloggers make money from blogging. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 22.52% said that they aren't generating any revenue, while 18.74% say that affiliate marketing is their top revenue source. 16.80% make the most money by selling various services or products to their readers. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 49.51% of bloggers make less than $1000 per month. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 16.80% make from $1001 to $3000 every month. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 14.85% make from $3001 to $5000. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 57.57% of bloggers invest only $500 or less in their blogs per month. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The most popular channel for extra income is YouTube, and 44.56% of bloggers recommend trying it out. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The number one challenge of bloggers (20.58%) said that their greatest issue was building an audience. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 46.50% of bloggers say that they have been blogging more since the pandemic started. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 54.27% of blogs got more traffic during the pandemic. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | The majority of bloggers are millennials (people aged 25 to 34). | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | For 14% of people, the greatest challenge was actually starting a blog. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 92% of bloggers recommend starting a blog if you don't have one yet. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 29% of bloggers use Godaddy web hosting services, followed by Bluehost with 9.90%. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 60% of bloggers make money through blogging. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 19% say that affiliate marketing is their top revenue source. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 44% recommend YouTube as the second most popular revenue channel. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 54% of bloggers say that they get the most traffic from social media. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 33% of bloggers get ideas for new post topics on social media. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Blogging | 64% of blogs were affected by the COVID-19 pandemic and 46% of bloggers say that they have been blogging more since the pandemic started. | https://firstsiteguide.com/blogging-industry-survey/ |
| Business and Technology | Wine | The United States produced over 700 million gallons of wine in 2020, nearly 9 percent of the global wine production volume. | https://www.statista.com/topics/1541/wine-market/#dossierKeyfigures |
| Business and Technology | Wine | In 2020, there were a total of over 11,000 wineries in the United States producing wine. | https://www.statista.com/statistics/259353/number-of-wineries-in-the-us/ |
| Business and Technology | Wine | In 2020, the state of California contained a total of over 4,700 wineries. In other words, approximately half of all wineries within the United States are located in California. | https://www.statista.com/statistics/259353/number-of-wineries-in-the-us/ |
| Business and Technology | Beer | In 2020, beer as a beverage accounted for an estimated 44 percent of the U.S. alcohol industry sales market. | https://www.statista.com/statistics/233699/market-share-revenue-of-the-us-alcohol-industry-by-beverage/ |
| Business and Technology | Beer | Modelo was the leading imported beer brand in the U.S. with about 2.9 billion U.S. dollars worth of sales for the 52 weeks ended December 27, 2020. | https://www.statista.com/statistics/188728/top-imported-beer-brands-in-the-united-states/ |
| Business and Technology | Beer | Beer had the highest per capita consumption of any alcoholic beverage in the United States in 2020. On average, 69 liters were consumed per person in that year. | https://www.statista.com/forecasts/224565/per-capita-beer-and-wine-consumption-in-the-united-states |
| Business and Technology | Wine | Average wine consumption per United States resident was 3.09 gallons in 2020, up from 2.34 gallons in 2005. | https://www.statista.com/topics/1541/wine-market/#dossierKeyfigures |
| Business and Technology | Wine | Table wine was, by far, the most purchased type of wine in the country in 2020. In that year, the consumption of table wine amounted to approximately 315.28 million 9-liter cases in the United States. | https://www.statista.com/topics/1541/wine-market/#dossierKeyfigures |
| Business and Technology | Wine | According to a survey conducted in the United States in 2020, the share of U.S. adults who drank wine about once a week increased from 21.08 percent during lockdown to 25.44 percent six months following lockdown. | https://www.statista.com/statistics/1114766/wine-drinking-frequency-of-consumption-us/ |
| Business and Technology | Wine | In 2020, the total retail value of wine sales in the United States amounted to about 66.8 billion U.S. dollars. | https://www.statista.com/statistics/233744/total-retail-value-of-wine-sales-in-the-us/ |
| Business and Technology | Wine | The sales of wine in the U.S. amounted to approximately 435.1 million 9-liter cases in 2020. | https://www.statista.com/statistics/715474/wine-sales-in-us/ |
| Business and Technology | Wine | The wine production in California amounted to about 635.5 million gallons in 2020. | https://www.statista.com/statistics/259493/wine-production-in-the-us-and-california/ |
| Business and Technology | Wine | In 2020, the vine bearing area in the U.S. was 405,000 hectares, down from 450,000 in 2014. | https://www.statista.com/statistics/922750/vine-bearing-area-in-the-us/ |
| Business and Technology | Wine | Canada was the biggest importer of wine from the United States in 2020. All told, the U.S. exported over 448 million U.S. dollars worth of wine to the Canadian market. | https://www.statista.com/statistics/546638/us-wine-export-value-country-of-destination/ |
| Business and Technology | Wine | France was the biggest source of wine for the United States in 2020. | https://www.statista.com/statistics/546371/us-wine-import-value-country-of-origin/ |
| Business and Technology | Wine | The U.S. imported roughly two billion U.S. dollars worth of wine from Italy in 2020. | https://www.statista.com/statistics/546371/us-wine-import-value-country-of-origin/ |
| Business and Technology | Wine | In 2020, the U.S. imported 704 million liters of still wine, down from 727 million in 2019. | https://www.statista.com/statistics/922879/volume-of-us-still-wine-imports/ |
| Business and Technology | Wine | In 2020, the U.S. imported 143 liters of sparkling wine, down from 154 million in 2019. | https://www.statista.com/statistics/922877/volume-of-us-sparkling-wine-imports/ |
| Business and Technology | Wine | From a high of 270 million liters of still wine exported in 2014, 2020 saw only 123 million liters exported. | https://www.statista.com/statistics/922856/volume-of-us-still-wine-exports/ |
| Business and Technology | Wine | In 2020, California's wine market was worth 40 billion U.S. dollars. | https://www.statista.com/statistics/737296/california-wine-us-market-value/ |
| Business and Technology | Wine | The share of wine drinkers who drank red wine frequently (once a week or more) in the United States before lockdown in 2020 was 48 percent. Six months following lockdown, this percentage rose to 61 percent. | https://www.statista.com/statistics/1166093/coronavirus-growth-in-frequent-wine-consumers/ |
| Business and Technology | Wine | Generation Y were the generation most likely to have increased their wine drinking across all wine types in the six months following lockdown in the United States in 2020. In particular, 51.6 percent of Gen Y survey respondents stated they had increased their consumption of dessert wines. | https://www.statista.com/statistics/1166871/wine-consumption-growth-by-generation-and-wine-type/ |
| Business and Technology | Workers | Gallup has found that roughly seven in 10 employees are struggling or suffering, rather than thriving, in their overall lives. Eighty percent are not engaged or are actively disengaged at work. This lack of engagement costs the global economy US$8.1 trillion, nearly 10% of GDP, in lost productivity each year. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, employee engagement decreased by 2 points, from 22% in 2019 to 20% in 2020, and employees reported higher worry, stress, anger and sadness in 2020 than they had in the previous year. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Nearly half of employees in the United States and Canada reported experiencing a lot of stress before the pandemic, in 2019, and they were even more stressed in 2020, with 57% reporting high stress — far above the global average. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, as a result of the coronavirus situation, 50% of workers received less money than usual from their employer or business Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, as a result of the coronavirus situation, 53% of workers temporarily stopped working at their job or business. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, as a result of the coronavirus situation, 49% of workers worked fewer hours at their job or business. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, as a result of the coronavirus situation, 32% of workers lost their job or business. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | In Western Europe, 6% of workers say they lost a job or business, and almost a quarter of those who had a job (24%) say they temporarily stopped working due to the coronavirus situation. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | 50% of workers in South Asia say they lost a job or business, and 66% say they temporarily stopped working due to the pandemic. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 32% of employees are thriving. Nordic countries — Finland (85%), Denmark (79%), Iceland (76%), Sweden (71%) and Norway (69%) — and the Netherlands (76%) have the highest life evaluations in the world. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 41% of employees experienced worry during a lot of the previous day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 43% of employees experienced stress during a lot of the previous day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | At 57%, employees in the U.S. and Canada report the highest levels of daily stress in the world. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | In 2021, employed women in the U.S. and Canada experience higher-than-average levels of stress, with 62% of working women — 10 points higher than working men — saying they experienced a lot of stress in the past day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Working women in Western Europe reported lower daily stress in 2020 (41%) than in 2019 (47%), possibly due to supportive social safety nets in many European countries, such as well- developed social systems that helped to prevent some job loss and unemployment. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 24% of employees experienced anger during a lot of the previous day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 25% of employees experienced sadness during a lot of the previous day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, Sixty-two percent of employees say they are satisfied with environmental protections in their country. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 14% of employees say they were not treated with respect all day on the previous day. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | In some countries, such as Ethiopia (43%) and Laos (38%), percentages of employees who say they were not treated with respect all day on the previous day are much higher than the global average (14%). Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Japan’s percentage of employees who experienced lack of respect on the previous day is 29% — more than double the global average. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | Globally, in 2020, 69% of employees say corruption is widespread within businesses located in their country. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | One region — Australia and New Zealand, at 37% — has less than a majority of employees saying corruption is widespread within businesses in their country. The next-lowest regional percentages are 51% for Western Europe, 56% for East Asia, and 59% for the U.S. and Canada. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Workers | In 2020, the United States and Canada reported a 34% employee engagement. Survey conducted early 2021 |
https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx |
| Business and Technology | Mcommerce | In the third quarter of 2020, the worldwide average of online users who purchased something via mobile device corresponded to 55.4 percent.
keyword: ecommerce |
https://www.statista.com/statistics/280134/online-smartphone-purchases-in-selected-countries/ |
| Business and Technology | Data Management | Eighty-four percent of respondents say there has been more demand for data insights in their organizations with COVID-19. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Seventy-eight percent of respondents say COVID-19 is a defining moment for organizations to set up and use data for societal good where they can. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 86 percent of leaders are interested in ‘data for good. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Fifty-five percent of business leaders say they lack trust in their data assets, hurting their ability to be fully data driven. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Organizations believe about a third of their customer and prospect data is inaccurate in some way. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Only 50 percent believe their CRM/ERP data is clean and can be fully leveraged. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Sixty-three percent believe the overall quality of the data in their organization has improved in the last 12 months. Furthermore, 32 percent say their data’s quality has stayed the same, and only 5 percent think it got worse. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Respondents of our survey indicated poor quality data damages the reliability of analytics (36%), negatively affects customer experience (32%), and negatively impacts reputation and customer trust (32%). Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Across the board, more than half of our respondents say their organizations lack the skills and resources required to fully leverage their data assets. Furthermore, 62 percent agree that a lack of basic data literacy skills impact the value they get from their investment and technology. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | While 84 percent experienced greater demand for data insights, 62 percent admit that a lack of agility in data processes hurt their response to changing business needs. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | When faced with the need to drive change related to data processes and management, 40 percent were able to identify the changes needed for their practices but could not easily adjust, 39 percent rapidly adjusted in an agile fashion, and the remainder made minimal changes. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 37% of business leaders reported technology challenges for their data management process, including a lack of tech, tech was too complex to change, or issues integrating with other systems. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 35% of businesses reported skills changes as a challenge around their data management process, including a lack of experience, shortage of specialist skills, or lack of data literacy. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 34% of businesses reported data quality challenges. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Although organizations may have been on track to become data driven, 72 percent say better data insight could have helped improve the response to the pandemic and they recognize the value of their data now, more than before the pandemic. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 74 percent say business users are taking more responsibility for data quality than before the pandemic. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | Over the next 6 months, 63 percent see data management initiatives becoming more urgent—and the reason is resilience. Nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Data Management | 77% of our respondents say investing in data management initiatives today will help businesses better weather the next crisis. Conducted: November 2020 |
https://edqcdncmsprod.azureedge.net/491de5/globalassets/white-papers/global-data-management-research-2021.pdf |
| Business and Technology | Artificial Intelligence | Marketing and sales stand to gain the most revenue from the adoption of artificial intelligence (AI) technologies, according to a global AI survey. Seventy-four percent respondents said that the marketing and sales department in their organizations witnessed revenue increases of five percent or more. Supply-chain management was expected to benefit the least from AI adoption in terms of revenue increase. | https://www.statista.com/statistics/1083482/worldwide-ai-revenue-increase/ |
| Business and Technology | Kubernetes | 96% of organizations globally are either using or evaluating Kubernetes Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Influencer Marketing | Influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | The majority of marketers (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 90% of our survey respondents believe influencer marketing to be an effective form of marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 67% of our respondents measure the ROI from their influencer campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 83% of firms take their influencer marketing spending from their marketing budget. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 67% of respondents use Instagram for influencer marketing, but there has been a colossal increase in TikTok influencer marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 240 new influencer marketing-focused platforms and agencies entered the market over the last 12 months. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | Micro-influencers on Instagram have an average engagement rate of 3.86%, and that rate falls at every level of influencer, bottoming out at 1.21% for mega-influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | Micro-influencers receive a whopping 17.96% engagement on TikTok, compared to 4.96% for Mega-influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | On Instagram, there is a clear marketing preference (57.78%) for micro-influencers, followed by 23.57% for regular influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 62% of those respondents who budget for influencer marketing intend to increase their influencer marketing budget over the next 12 months. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 49% of the brands surveyed said they spend less than $10K annually on influencer marketing. 23% spend between $10K and $50K. A further 12% spend $50K to $100K, 7.5% $100K to $500K, and 8.6% spend more than $500K. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 36% of respondents paid their influencers by giving them product samples. 21% gave them a discount on their product or services. 10.5% entered their influencers in a giveaway. 32.4% of firms gave monetary payment to influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 59% of firms use influencers in their affiliate campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 38.5% believe that you should gauge an influencer campaign by the conversions/sales that result. 32.5% most interested in engagement or clicks generated due to a campaign, and 29% interested in views/reach/impression. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 82.5% of the respondents in our survey take their influencer marketing spending from their Marketing Department's budget. The remaining 17.5% take their influencer marketing spending from their PR Department's funds | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 77% of our survey respondents claimed that they ran their influencer campaigns in-house, with the remaining 23% opting to use agencies or managed services for their influencer marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | Instagram remains the network of choice for influencer marketing campaigns. 68% of our survey respondents consider Instagram important for their influencer marketing campaigns. TikTok is in second place with 45% of marketers using the platform for influencer marketing campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 33.6% of our respondents claim their influencer campaign aims to increase sales. 33.5% place more emphasis on awareness. 32.8% engage in influencer marketing to build up a library of user-generated content. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 38% of marketers claimed to have experiences influencer fraud. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | We asked our respondents how they rated the difficulty of finding appropriate influencers to work their industry. 22% stated that it was very difficult and 56% suggested that they had medium difficulty. 22% of respondents found finding appropriate influencers to be easy. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 43% of our respondents believed brand safety could occasionally be a concern when running an influencer marketing campaign. 33% gave a more definitive belief that brand safety is always a concern. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | The majority of respondents (56%) believe that automation plays a vital role in influencer marketing. Those who disagree with this sentiment are 44%. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 55% of our respondents believe that influencer marketing is definitely a scalable tactic in their marketing ecosystem, and a further 38% think that it is somewhat of a scalable tactic. Only 8% disagree with the sentiment. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Influencer Marketing | 52% of respondents stated that they had worked with 0-10 influencers. A further 22% had worked with 10-50 influencers and 13% with 50-100 influencers. 8% of those surveyed admitting to working with 100-1,000 influencers. A further 6% had worked with more than 1,000 influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Business and Technology | Digital Health | According to a survey conducted in the United States in April 2021, 60 percent of physicians had recommended the use of electronic health records to their patients, while a further 57 percent had recommended using remote/virtual consultation with a healthcare professional. | https://www.statista.com/statistics/1249849/digital-health-tools-recommended-in-the-us/ |
| Business and Technology | Customer Experience | 56% of shoppers either sometimes, usually, or always abandon a prouct purchase specifically because of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 43% of customer give high important to previous good customer experience with the brand when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 42% of customers give high importance to speed of availability/delivery when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 40% of customers give high importance to a large selection of products when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 61% of customers would pay at least 5% more if they knew they would receive oustanding CX. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 49% of shoppers have left a brand to which they've been loyal in the past 12 months due to poor CX. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 64% of customers would leave a brand because of poor product quality. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 63% of customers would leave a brand because of poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 36% of customers would leave a brand because of lack of social responsibility. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 35% of customers would leave a brand because of limited product range. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 33% of customers would leave a brand because of poor brand image. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 15% of customers would leave a brand they had previously been loyal to after one instance of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 68% of customers would leave a brand they had previously been loyal to after two or three instances of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 37% of customers feel not receiving quick responses to their messages would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 23% of customers feel not having customer service available 24/7 would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 18% of customers feel not sharing their values would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 12% of customers feel not providing product and service recommendations would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 12% of customers feel not asking for their feedback would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 52% of customers expect a brand to respond to a message they've posted on one of its digital channels (e.g., website, social media, etc.). Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 22% of customers prefer to communicate with brands through social media. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 20% of customers prefer to communicate with brands by visiting a physical store. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 19% of customers prefer to communicate with brands through email. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 16% of customers prefer to communicate with brands through telephone. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 16% of customers prefer to communicate with brands through website chat. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 8% of customers prefer to communicate with brands through the Contact Us Form. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 43% of customers rate receiving excellent social media customer service as being very important when making a purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | 35% of customers find it very important to have a fully self-serve customer care option available to resolve their issues. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Business and Technology | Customer Experience | Photos/images (40%), color (39%), and videos (21%) were the top visual elements consumers appreciate in website design. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Customer Experience | 38% of people look at a website’s page layout or navigational links when visiting a website for the first time. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Customer Experience | 42% of people would leave a website because of poor functionality. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Customer Experience | Blue (46%) and green (30%) are the top color preferences for consumers that visit business websites. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Customer Experience | Only 18% of consumers look at a website’s font styles when visiting their pages for the first time. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Customer Experience | 31% of people think that an engaging user experience is a top priority for website designs. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Business and Technology | Financial Technology | The percentage of U.S. consumers using technology to manage their finances jumped 30%, from 58% in 2020 to 88% in 2021. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Consumers year-over-year that reported fintech had a positive impact on their financial understanding - 47% in 2020 and 44% in 2021, helped them progress toward financial goals - 36% in 2020 and 34% in 2021, and improved their financial management - 31% in 2020 and 29% in 2021. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | While the majority of fintech users report saving time (93%) and money (78%), those aren’t people’s top-rated benefits. When asked to rank their top three benefits of fintech use, people list softer benefits like easier tracking of finances (82%), more control (81%), more choice (79%), and better habits (73%) above time (60%) and money (45%) savings. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Nearly a quarter of people save an hour each month by managing their finances online (21%) | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | 46% of fintech users report saving more than $50 per month on interest and fees, and a similar percentage used auto-savings or investing apps to set aside at least $50 in savings and investments monthly that they otherwise wouldn’t have (45%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | For the second year running, a higher percentage of fintech users (78%) than non-users (70%) reported being financially confident. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Seven in ten say the more they use fintech the more confident they feel about their finances (71%), a proportion that stretches even higher among millennials (78%) and Gen X (76%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | 66% of people making under $50k say they’re financially confident, compared to 77% between $50k and $100k, and 85% over $100k. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | People using fintech budgeting apps report slightly higher levels of financial confidence (rating their confidence at 7.4 on a scale from 1 to 10) than those using an online banking tool alone (7.0 out of 10), and those using investing tools report the highest confidence of all use cases (8.8 out of 10). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Three-quarters say fintech helps people make smarter financial decisions (73%), a number that stretches higher for millennials (81%) and Gen X (75%) who in their middle years face perhaps the most financial decisions overall. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | When looking for new fintech applications to try, Millennials (41%) and Gen X (42%) are the most likely to prioritize apps that help them make decisions that would otherwise be too complicated to handle manually. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Three-quarters are more focused on their finances as a result of the pandemic (74%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Americans continue to cite short- and long- term savings (31% in both 2020 and 2021) and sticking to a budget (33% in 2020 and 31% in 2021) as their main financial challenges. The largest year-over-year jump in financial challenges came from fees for financial services (13% to 19%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Savings and investing saw the largest year-over-year increase in digital use, with adoption of digital savings tools up 11% to 57% of all Americans and investing up 8% to 51%. Four in ten Americans say they use apps and other digital services because it saves them money on fees including overdrafts and account minimums (39%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | In terms of reaching goals, people saving for big ticket items, building emergency funds, and paying off personal debt all report using budgeting tools at a high rate – 35%, 39%, and 28%, respectively. More than half of people who say they want to save more money used a budgeting app in 2021 (53%). A similar proportion of people who cited saving or investing as a top goal use a digital investing tool (56%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Three in ten people who say they’re not saving enough for retirement use investing tools to reach their goals (28%), and a third who cite keeping a budget as a challenge have started using fintech budgeting applications (33%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | In 2020, 42% of people said they started using fintech to aggregate their accounts in order to gain a holistic understanding of their finances. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | Three quarters of people said the ability to connect their accounts is not just a priority, but an expectation when choosing their bank (76%). In fact, nearly seven in ten value it so highly that they would consider switching banks if they could not connect their financial accounts to fintech apps (69%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Financial Technology | 79% of people value the ability to share their information with the financial apps and services they use. And 83% say they prefer to choose where they share their data (e.g., with fintech apps), instead of having companies share their data for them (e.g., credit scores). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Business and Technology | Artificial Intelligence | AI adoption is continuing its steady rise: 56 percent of 1,843 respondents report AI adoption in at least one function, up from 50 percent in 2020. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Business and Technology | Artificial Intelligence | AI adoption since last year has increased most at companies headquartered in emerging economies, which includes China, the Middle East, and North Africa: 57 percent of 1,843 respondents report adoption, up from 45 percent in 2020. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Business and Technology | Artificial Intelligence | The share of respondents reporting at least 5 percent of earnings before interest and taxes (EBIT) that’s attributable to AI has increased year over year to 27 percent, up from 22 percent in the previous survey. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Business and Technology | Artificial Intelligence | High performers use cloud infrastructure much more than their peers do: 64 percent of their AI workloads run on public or hybrid cloud, compared with 44 percent at other companies. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Business and Technology | Artificial Intelligence | The second-most common response from those seeing lower returns from AI adoption is that they are unclear on the extent of their exposure to AI risks (29 percent versus only 17 percent of AI high performers). | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Business and Technology | Internet | 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 85% of Americans say they go online on a daily basis.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 31% report going online almost constantly, 48% say they go online several times a day, and 6% go online about once a day.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 8% go online several times a week or less often, while 7% of adults say they do not use the internet at all.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 44% of 18- to 49-year-olds say they go online almost constantly. 22% of those aged 50 to 64 and those 65 and older (8%) say they use the internet constantly.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | The share of 18- to 29-year-olds who say they use the internet almost constantly has risen 9 percentage points since 2018, it remains unchanged since 2019.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | The share of constantly online Americans ages 30 to 49 has risen 14 points since 2015, and the share of 50- to 64-year-olds has risen from 12% in 2015 to 22% in 2021.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | The share of Hispanic adults who are almost always online has risen 17 points since 2015, while there has been no growth for White and Black adults during this time period.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Internet | 40% of adults with an annual household income of $75,000 or more say they use the internet almost constantly, just 27% of those living in households earning less than $30,000 a year do.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Business and Technology | Healthcare | Half of the CEOs surveyed said health equity was among their top three organizational priorities for 2021. Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Business and Technology | Healthcare | Of the 20 CEOs surveyed, 17 said they have a dedicated team, task force, or committee and budget dedicated to health equity. Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Business and Technology | Healthcare | Of the 20 CEOs surveyed, 15 said they are prioritizing recruitment and retention of a diverse workforce (clinical and nonclinical) Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Business and Technology | Healthcare | Only four surveyed health care CEOs said their health equity goals were related to business objectives such as improved patient outcomes, satisfaction, brand, or market share.
Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Business and Technology | Kubernetes | 96% of organizations globally are either using or evaluating Kubernetes Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the Africa region, 73% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the Australia and Oceania region, 45% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the North America region, 55% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the Asia region, 54% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the Europe region, 69% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | In the South and Central America region, 62% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | 79% of respondents use certified K8s hosted platforms. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Kubernetes | 90% of K8s users leverage cloud-managed services Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Business and Technology | Digital Experience | 58% of today's consumer shopping use on-the-move mobile devices making up 58% of traffic and browsing on desktops makes up 39% of traffic. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Marketing | In a survery of over 1,000 global executives, the highest growing brands (10% or higher) address the entire customer experience, from activating an enterprisewide purpose to overhauling entire customer data strategies. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | In the U.S., brands spent more than $74 billion on network, cable and spot TV advertising last year, well above the $57.4 billion they spent in 2020. | https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Sales | 71% of a 400 salesperson survey report 50% or fewer of ther initial prospects turn out to be a good fit for what they sell. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Workers | In 2020, more than half of female founders in the tech industry felt they have experienced differential treatment while raising funding because of their gender, while only 35 percent of male founders also reported feeling this way. Additionally, nine percent more women than men reported being told at least once that they would be more likely to get funded if they were a man or had a male cofounder. However, 40 percent of male founders reported having experienced an investor stealing their idea, while only 16 percent of female founders reported having experienced this.
Published January 11, 2022 keywords: women in tech |
https://www.statista.com/statistics/1215547/workplace-gender-discrimination-technology-industry/ |
| Business and Technology | Video Gaming | The number of video game users in the United States increased by 13.7 million between 2019 and 2020. The number of video game users in the U.S. in 2019 was 188.2 million. It was 201.9 in 2020. The number dipped slightly in 2021 to 201.7 million. | https://www.statista.com/forecasts/1277728/physical-or-digital-core-gamers-in-the-us |
| Business and Technology | Cyberattacks | In 2021, ransomware attack volume rose 105% to a staggering 623.3 million. This represented an average of 2,170 ransomware attempts per customer, and nearly 20
ransomware attempts every second.
IMAGE |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | In 2021, there were 5.4 billion malware attacks globally, a decrease of 4% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | In 2021, there was 60.1 million IoT malware globally, an increase of 6% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | In 2021, there were 5.3 trillion intrusion attempts globally, an increase of 11% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | In 2021, there were 97.1 million cryptojacking attacks globally, an increase of 19% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | In 2021, there were 10.4 million encrypted threats globally, an increase of 167% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | Percentage of respondents either concerned or extremely concerned about the following types of cyberattacks: Targeted phishing attacks = 77% Ransomware attacks = 73% A breach of customer data = 68% Business email compromise = 63% A breach of employee data = 56% Supply-chain compromise attacks = 37% Accidental insider incident (e.g., misdirected email) = 36% Malicious insider attack (e.g., internal espionage) = 33% The reply to an encrypted email containing sensitive information is sent back unencrypted = 31% Sensitive financial data sent unencrypted because the sender forgot to encrypt message = 31% Assumption that an email message is encrypted end-to-end but are unsure if it actually is = 28% Eavesdropping inside a recipient's email account = 28% |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | According to NIST, 20,136 Common Vulnerabilities and Exposures (CVEs) were published in 2021. This marks the fifth year in a row that a record number of vulnerabilities has been discovered, and the first time in history that the number of CVEs has passed the 20,000 mark. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | Of the more than 20,000 new CVEs published in 2021, 14 were published immediately to identify and correct zero-day vulnerabilities. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | While the Apache Log4j vulnerability was the final major vulnerability identified in 2021, it quickly became one of the most exploited. From Dec. 11 to Jan. 31, SonicWall recorded 142.4 million exploit attempts against Log4j vulnerabilities — an average of 2.7 million each day. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | The Log4j vulnerabilities have been exploited across all industries. But the hardest hit so far has been the scientific and technical community (28%), manufacturing (13%), government (9%), finance (5%), retail (5%) and K-12 (5%). | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | Cyberattacks | Percentage of respondents experiencing a type of "Business Email Compromise" attack:
Impersonation of senior executive's emails (e.g., CEO@c0mpanyname.com) = 44% Cybercriminal used impersonation and an altered 'reply-to' address = 23% Email account of employee compromised = 23% A recipient's email account was compromised = 13% Senior executive's email account was compromised = 13% Employee tricked into paying fraudulent invoice = 13% Employee tricked into paying a valid invoice to a fraudulent bank account = 12% Employee tricked into paying payroll to a fraudulent bank account = 7% |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Business and Technology | College Graduates | U.S. employers are planning to hire 31.6% more college grads this year compared to 2021, according to the National Association of Colleges and Employers. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Business and Technology | College Graduates | The oil and gas extraction industry is doubling its college hires and has the largest projected increase at 105.9%. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Business and Technology | College Graduates | Almost 56% of respondents to NACE’s Job Outlook 2022 Spring Update survey indicate that they will increase their college hire numbers and an additional 41% will maintain them. Less than 4% will decrease their number of college hires. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Business and Technology | College Graduates | Respondents anticipate that 42% of their entry-level positions will be fully in person, 40% will be in a hybrid modality, and 18% will be fully remote. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Business and Technology | College Graduates | The overall percentage of respondents that screen candidates by GPA has fallen to its all-time low of 43.5%. This is a significant drop from the high-point of 2019, when 73.3% of respondents were screening by GPA. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Business and Technology | Workers | 21% of employees globally are engaged at work. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 33% of employees globally are thriving in their overall wellbeing. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 44% of employees globally experience stress a lot of the previous day. %40 experienced worry, 23% sadness, and 21% anger. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | With 11% of employees thriving, South Asia has the lowest regional wellbeing in the world. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 45% of employees globally said now is a good time to find a job. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | The U.S. and Canada region is #1 for employee engagement and job opportunities. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 61% of employees globally are satisfied with their country's efforts to preserve environment. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 11% of employees globally were not treated with respect all day on the previous day. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 74% of employees globally say corruption is widespread in their country's business. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 20% of employees globally are likely to move away from the city or area where they live. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | 22% of employees globally are living comfortably on their present income. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | Australia and New Zealand region is #1 in employees thriving in their overall wellbeing. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | Latin America and the Caribbean region is #1 in employees feeling daily worry. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | East Asia region is #1 in employees feeling daily stress. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | South Asia region is #1 in employees feeling daily anger and daily sadness. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | East Asia region is #1 in employees feeling satisfied with efforts to preserve the environment. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | The Commonwealth of Independent States is #1 in employees believing corruption is widespread within business located in their country. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | At 71%, the U.S. and Canada region is #1 in employees believing now is a good time to find a job. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | Sub-Saharan Africa region is #1 in employees likely to move away from the city or area where they live. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | Australia and New Zealand region is #1 in employees living comfortably on their present income. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Workers | Gallup estimates that low engagement costs the global economy US$7.8 trillion and
accounts for 11% of GDP globally. Gallup’s analysis of 112, 312 business units in 96
countries found a strong link between engagement and performance outcomes, such as retention, productivity, safety, and profitability. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Business and Technology | Digital Experience | Bounce rates increase from 47% in 2020 to 50% in 2021 with a 328% increase in page views during sessions where a conversion took place. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 85% of people are unhappy with their online shopping experience. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | During the peak holiday shopping period in November 2021, there were 4.8 billion peak online user sessions. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Consumer electronics and fashion were the top number of sessions per month by industry of online straffic with over 9 billion sessions each. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | US shoppers spent $201.32 billion online during the 2021 holiday season. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | At the onset of the pandemic in the United States, click and collect increased from 15% to 25% and there was a 65% overall share increase in click and collect orders. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The -9% year-on-year decrease of mobile’s share of traffic shows that desktop is still critical to online life, however,mobile continues to dominate engagement with 58% of online visits coming from smartphones in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Tablets represented only 3% of online traffic - a non-mover from 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Mobile traffic in the consumer electronics industry, dropped from 65%in 2020 to just 45% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The luxury sector was dominated by mobile traffic last year, with 76% of website visitors originating from a mobile device. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The beauty sector represented 74% mobile traffic sources and the pharmaceutical industry had 73% mobile traffic sources. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Desktop traffic continues to dominate in the financial services (60%) and B2B (78%) industries, where visitors tend to access sites on work computers or prefer a larger screen size to do transactions. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 51% of traffic is made up of returning users across all industries on average. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 54% of shoppers surveyed say when shopping online, they visit multiple websites before settling on what to buy and who to buy it from. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The predicted worth of the global luxury market by 2025 is $1.5 trillion. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Earned (or unpaid) traffic was a huge driver of site visits in 2021, with 75% of web traffic coming from earned sources across all industries Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Alongside direct traffic, data suggests investments in search engine optimization have been at the forefront of digital marketing success too, with 22% of sessions coming from organic search. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The pharmaceutical industry had the largest percentage of paid vs unpaid traffic, with 44%of all traffic coming paid sources. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Financial services acquired the vast majority of its traffic through unpaid sources in 2021, with a whopping 91% of traffic coming from unpaid traffic. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 55 seconds on average are spent per page across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 4 minutes & 17 seconds on average are spent per session across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | On average, 5 pages were viewed by users per session across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The grocery industry had the highest number of page views per session at 7 pages, as shoppers typically add items to their basket. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | B2B, financial services, consumer electronics, and telecoms came in at the lowest page views per session at just 3 pages per session each in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The industry with the highest time spent per page is media, with users spending 1 minute and 33 seconds on average on each page. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The industry with the highest average time spent per session is media at 5 minutes and 22 seconds, closely followed by automotive (5 minutes and 18 seconds) and grocery (5 minutes and 16 seconds). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Compared to 2020, the 2021 data suggests that our attention span is getting longer on desktop (by 22 seconds on average) and shorter on mobile (by 8 seconds). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | 53% of Americans admit to using their smartphone to shop while in bed. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average loading time by page on mobile devices is 1.52 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average loading time by page on desktops is 1.61 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | For every 1 second delay in page load time, there is a 16% decrease in customer satisfaction. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | For every 1 second delay in mobile page load time, there is a 20% decrease in customer satisfaction. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The lowest average loading time per page by industry is the automotive industry at 1.12 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The highest average loading time per page by industry is the energy industry at 2.28 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | There is a 32% increase in bounce rate probability as page loading time goes from 1 second to 3 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Many brands have prioritized the speed of their homepages, with the average loading time across all industries at 2.17 seconds on the desktop and 2.08 seconds on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Site loading in 1.7 seconds is faster than approximately 75% of the web and if at 0.8 seconds, it's faster than 94% of the web. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average scroll rate by device in all industries is 54%. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average bounce rate across all industries is 50% of website visitors who leave after viewing just one page in 2021, up from 47% in 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The B2B industry had the highest bounce rate at 65%, down from 75% in 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average time spent per session on mobile is 2 minutes and 39 seconds, compared to 5 minutes and 55 seconds on desktop. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | When customers committed to making a purchase, page views per session went up by 328% on average across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Users are more likely to shop around before making a purchase decision when on desktop versus mobile, with an average of 21 pages viewed on desktop compared with 18 on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The average time spent during buying sessions across industries is 15 minutes and 5 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Online grocery spend almost doubled in 2021, with a surge of 97.4% over the previous year. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | There is a 2.3% average conversion rate for all industries in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Conversion rates improved slightly on desktops, going from 2.3% in 2020 to 3% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Across all industries, grocery had the highest conversion rate at 6.8% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Users prefer to grocery shop on desktop, with 9. 6 % of conversions coming from desktop compared to just 4% on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | There is a 91% higher average order value on desktop than mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | The industries in which the average order value is most similar across devices are energy ($61 on desktop vs $58on mobile), fashion ($19 on desktop vs $16 on mobile), and grocery ($13 on desktop vs $10 on mobile). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | Desktop accounts for 78% of B2B traffic with an average order value of $1,431 more than mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Digital Experience | In the home goods and furnishings industry, the average order value for desktop is $19 compared with $9 on mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Business and Technology | Marketing | High growth brands are 66% more likely to see purpose as a means to guiding employee decision-making. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | A third of consumers under 25 see sustainability as a top criterion for beauty and personal care products. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | Out of 11,500 surveys, price and quality were individually cited as the top purchasing criteria (between 61% and 86%) for products across eight different categories (automotive, travel, apparel and footwear, beauty and personal care, household equipment, furniture, electronics, and banking). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | 57% of 11,500 surveys indicate more loyalty to brands that commit to addressing social inequities. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | High growth brands put a premium on accountability, with 93% indicating that they have established key performance metrics related to their purpose statement versus 72% of negative grouth organizations. These metrics include product portfolio measurements (50%); diversity, equity, and inclusion (47%); and the employee review process (44%). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | High-growth brands are 1.9x more likely to have diversity, equity, and inclusion (DEI) related talent objectives than negative-growth brands. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | A 2021 Gallup poll reports LGBTQ identity has risen from 3.5% in 2012 to 5.6% in 2020 and includes one in six among Generation Z (age 16-26). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | The World health Organization reports 15% of the population globally lives with a disability. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | High growth brands are shifting to a first data strategy 61% of the time while 40% of negative growth brands shift to this strategy. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | Consumers report 53% of the time that active device listening is creepy. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | Consumers report 68% of the time they found it helpful when a brand they regularly shopped provided them with alerts when items go on sale. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | 75% of over 1000 global executives surveyed said they will invest more in delivering hybrid experiences over the next 12 months. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | 43% of executives invest in hybrid experiences to increase personalization of products and services and to make offerings more innovative. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | 40% of executives invest in hybrid experiences to help people feel more connected. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | 38% of executives invest in hybrid experiences to offer more inclusive experiences. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Marketing | The number one most helpful tactic for spurring purchases is timely offers. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Business and Technology | Sales | 55% of respondents said that budget was either the first or second most common reason that stronger opportunities fall apart in sales. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 66.7% of a 400 salesperson survey have reached out to 250 or fewer leads in the past year, only 15% reached over 1000 prospects. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 77.3% of a 400 salesperson survey reported that their company provide at least one quarter of their leads. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 61% of salespeople consider selling harder or much harder than five years ago. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 54% of a 400 salesperson survey reported that it was harder or much harder to get in front of prospects than it was five years ago. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 41% of a 400 salesperson survey reported that the phone was is the most effective sales tool at their disposal. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 57% a 400 salesperson survey reported ask for fewer than one referal per month, 40.4% report rarely asking, and 18.6% ask every person for a referral. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 17.6% a 400 salesperson survey reported their job satisfaction as outstanding, 47.1% rate their job as just good. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | Salespeople who spend three hours or less on sales-related activites have an overall average job satifaction level of 3.45 (out of 5), while people who spend four or more hours a day on sales-related activities have a job satisfaction level of 3.8. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 24.3% of a 400 salesperson survey reported exceeding their quota last year. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 7% of top performers report pitching, while 19% of non-top performers pitch their offering. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 47% of top performers ask for referrals consistently (every day, or with every person they are in front of), versus only 26% of non-top performers. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | Top performers are less likely to surf the web as a main activity they waste time on: 12% versus 24% of non-top performers. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 81.6% of top performers spend four hours or more on sales-related activities (prospecting, sales meetings, presentations, proposal work, sales follow-up, etc.) versus 60.8% of non-top performers who spend four hours or less on the same activities. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | 51% of top performers report being seen as an expert in their field, while only 37% of non-top performers see themselves as an expert. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Sales | Top performers were less likely to be seen as vendors (8% versus 24% of others) or as salespeople (7% versus 20% of others). Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Business and Technology | Marketing | A solid year for the ad market in 2022 is expected, forecasting global growth of 9.7%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | In select digital channels, the planned increase in the ad marrket will be as high as 53%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Global marketers say their brands are emphasizing purpose, but Nielsen data shows that 55% of consumers aren’t convinced that brands are fostering true progress.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Globally, marketers are somewhat confident in ROI measurement across select channels, but their confidence in full-funnel ROI measurement stands at just 54%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Brand awareness is the top marketing objective for 2023, followed by customer acquisition and customer retention.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Nielsen data shows that marketing accounts for 10%-35% of a brand’s equity.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | In December 2021, YouTube reached 135 million people on TV screens alone. YouTube is also a strong competitor in the streaming space, as Americans streamed 177.3 billion minutes of video on the platform in January 2022.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Social media remains global marketers’ most bankable channel, as 64% say it’s their most effective paid channel.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Marketers plan to increase their ad spending across linear TV and traditional radio significantly less than across social media, where the aggregate increase is 53% among global marketers.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | While 61% of global survey respondents say they are confident in their ability to measure the impact of brand building, their planned limited increases in ad spending across traditional mass reach channels highlights a possible misalignment between top business goals and marketing tactics.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Nielsen’s experience base shows that on average, a 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Linear TV has a 47% perceived effectiveness of primary paid traditional channels.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Customer Experience | According to Nielsen Commspoint Journey, a survey of purchase journeys across 80 product categories found that 85% of purchases involved brands the customer had already tried in the past. Additionally, 22% of consumers report feeling worried or nervous about trying a new brand.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | A 1-point gain in brand metrics would drive $1 million in sales for a brand that generates $100 million in annual sale.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | While marketers are most confident in measuring ROI from social media, global measurement confidence is only 64%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Almost half (49%) of global marketers, said they plan to increase their spending on podcasts over the next year, with 11% planning increases of more than 50%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Nielsen’s Podcast Ad Effectiveness (PAE) solutions show that host-read ads drive a brand recall rate of 71%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Globally, two-thirds (65%) of marketers believe new formats, like podcasts, brand integrations and sponsorships are greatly important to marketing strategies. This sentiment is less in Asia-Pacific (59%) and Europe, Middle East, and Africa (EMEA) (58%), but greater in North America (71%) and Latin America (73%).
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Consumer journeys aren’t isolated to platforms and channels, but only 54% of global marketers are confident in their ability to measure full-funnel ROI. Somewhat surprisingly, 73% of marketers globally express satisfaction with their measurement tools.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Connected TV (CTV) is especially a growing focus for global marketers, with 51% planning to increase their over-the-top/CTV spending in the coming year. In North America, the percentage is 61%, which aligns with last year’s streaming video boom. In the U.S., Americans streamed almost 15 million years’ worth of content across subscription- and ad-supported platforms.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Data Management | Only 26% of global marketers are fully confident in their audience data.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Data Management | A majority of marketers (69%) believe firstparty data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Data Management | Globally, 36% of marketers claim that data access, identity resolution and deriving actionable insights from data is either extremely or very difficult. In Latin America, the percentages are much higher (57%, 54%, 52%, respectively), while marketers in North America and Asia Pacific claim to have the lowest levels
of difficulty.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Internet | Complete third-party cookie depreciation is still on the horizon, but the current reality is that just over 40% of U.S. internet users are already using browsers that block them, and others are using browser capabilities to block them on their own.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Marketing | Data from Nielsen Digital Ad Ratings highlights that the average on-target percentage of ads across computer and mobile is 63%—even for targets defined by age and gender—targets for which there’s significant data coverage and quality.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Customer Experience | Nielsen Scarborough data highlights that over half of U.S. consumers (52.3%) purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Customer Experience | Amid their desire for purpose-driven brands, however, 55% of consumers aren’t convinced that brands are contributing to real progress.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Business and Technology | Customer Experience | 88% of customers believe trust
becomes more important in
times of change.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 64% of customers trust most companies to meet their needs and expectations.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 67% of customers believe most companies have the capabilities to meet their needs and expectations.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 74% of customers say communicating honestly and transparently is more important now than before the pandemic.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | Sixty-two percent of customers feel an emotional connection to the brands they buy from most.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 52% of customers say they generally trust companies — up from 48% in 2020.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 77% of customers trust that businesses make honest claims about their products and services.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 75% of customers trust that businesses act with customers' best interests in mind
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 71% of customers trust that businesses make honest claims about their social initiatives
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 68% of customers now trust organizations to tell the truth — a nine percentage point gain over just two years.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Trust | 68% of customers now trust organizations to act with society's best interest in mind.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 66% of customers have stopped buying from a
company whose values didn't align with theirs — up from 62% in 2020.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 94% of customers say the treatment of customers influences their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 85% of customers say the Treatment of employees influences their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 78% of customers say a company's environmental practices influence their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 75% of customers say a company's actions on economic injustices influence their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 73% of customers say a company's actions on racial injustices influence their decision to buy from a company.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 70% of customers say a company's Community involvement influences their decision to buy from a company.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 57% of customers prefer to engage through digital channels
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 53% of customers prefer to purchase online versus in store
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 88% of customers believe the experience a company provides is as important as its product or services
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 73% of customers expect companies to
understand their unique needs and expectations
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 62% of customers expect companies to anticipate their needs
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 56% of customers expect offers to
always be personalized
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 56% of customers believe most companies treat them as a number
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 57% of customers trust companies to use AI ethically
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 72% of customers are concerned about the unethical use of AI
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 62% of customers are concerned about bias in AI
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 69% of customers are open to the use of AI to improve their experiences
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 84% of customers say AI can be a force for good or bad, depending on how it's used
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Artificial Intelligence | 60% of customers would better trust AI if they had more control over how it's used
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Data | 61% of consumers are comfortable with companies using relevant personal information in a transparent and beneficial manner — up from 52% in 2020.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Data | 64% of consumers say companies take online privacy more seriously than they used to
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Data | 79% of consumers say they’d more likely trust a company with their information if its use were clearly explained
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Data | 74% of consumers say companies collect more personal information than they need
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Data | 64% of consumers say most companies aren’t transparent about how they use personal information
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 66% of customers switched brands in the past year because of better deals.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 58% of customers switched brands in the past year because of better product quality.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 48% of customers switched brands in the past year because of better customer service.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 46% of customers switched brands in the past year because of product availability.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 44% of customers switched brands in the past year because of convenience.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 40% of customers switched brands in the past year because of greater product selection/variety.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 34% of customers switched brands in the past year because of changing needs/expectations.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 27% of customers switched brands in the past year because of better values alignment.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 55% would use loyalty programs more if rewards were personalized, better reflecting their individual needs.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 61% would use loyalty programs more if rewards were automatically applied.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 55% would use loyalty programs more if rewards were applied to multiple brands.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 51% would use loyalty programs more if rewards were easy to track.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 44% would use loyalty programs more if there were simpler terms and conditions.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 64% of consumers regularly buy directly from a brand
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 83% of customers expect to interact with someone immediately when they contact a company
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 78% of customers have used multiple channels to start and complete a transaction
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | Customers turn to an average of nine different channels to communicate with companies.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 59% of customers prefer to engage with a company by phone.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 57% of customers prefer to engage with a company by email.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 46% of customers prefer to engage with a company in person.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 42% of customers prefer to engage with a company by online chat.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 28% of customers prefer to engage with a company by mobile app.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 27% of customers prefer to engage with a company by messenger app.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 21% of customers prefer to engage with a company by social media.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 21% of customers prefer to engage with a company by video chat.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 19% of customers prefer to engage with a company by text/SMS.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 18% of customers prefer to engage with a company by online portal.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 68% of customers have purchased products in a new way in the past two years.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | B2B | 89% of business buyers are more likely to buy if companies demonstrate an understanding of their goals
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | B2B | 71% of business buyers say most sales interactions feel transactional
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | B2B | 87% of business buyers expect sales reps to act as trusted advisors
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | B2B | 87% of business buyers say they generally trust sales reps
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | B2B | 75% of business buyers say sales conversations are more asynchronous (e.g., messaging platforms, social media) than they used to be
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 83% of customers expect to solve complex problems by speaking to one person
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 53% of customers say most support interactions are fragmented
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | Only 13% of customers say it takes little effort to get cases resolved.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 58% of customers have used chatbots for simple customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 65% of customers have used self-service
account portals
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 66% of millennials prefer self-service for simple Cases
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 96% of customers say excellent customer service builds trust.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 94% of customers say a positive customer service experience makes them more likely to purchase again
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 82% of customers have recommended a
company based on excellent
customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 80% of customers will forgive a company for
its mistake after receiving excellent service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 78% of customers have made purchase decisions based on the quality of customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 83% of customers say they're more loyal to companies that provide consistency across departments.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 85% of customers expect consistent interactions across departments
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 66% of customers often have to repeat or
re-explain information to different representatives
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Service | 60% of customers say it generally feels like they’re communicating with separate
departments, not one company
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | The top five sectors customers say meet their needs and expectations are: - Technology - Consumer goods - Healthcare - Communications - Retail The survey concluded on February 1, 2022 Keywords: digital maturity |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | The bottom five sectors customers say meet their needs and expectations are: - Media & entertainment - Energy & utilities - Architecture, engineering & construction - Nonprofit - Government The survey concluded on February 1, 2022 Keywords: digital maturity |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 92% of customers have used order tracking in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 58% of customers who use order tracking expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 83% of customers have use contactless payments in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 65% of customers who use contactless payments expect to use it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 82% of customers have used mobile ordering in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 65% of customers who use mobile ordering expect to use it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 69% of customers have used subscriptions in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 49% of customer who have used subscriptions expect to use them more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 67% of customers have used contactless delivery in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 63% of customers who have used contactless delivery expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 63% of customers have used expedited delivery in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 57% of customers who have used expedited delivery expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 60% of customers have used curbside pickup in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 51% of customers who have used curbside pickup expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 57% of customers have used shopping via social media in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 61% of customers who have used shopping via social media expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 55% of customers have used virtual experiences in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 59% of customers who have virtual experiences expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 42% of customers have used video appointments in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 59% of customers who have video appointments expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 30% of customers have used augmented/virtual reality in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Business and Technology | Customer Experience | 58% of customers who have used augmented/virtual reality expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
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