FEATURED
| Topic | Statistic | Source |
|---|---|---|
| Digital Experience | 58% of today's consumer shopping use on-the-move mobile devices making up 58% of traffic and browsing on desktops makes up 39% of traffic. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Marketing | In a survery of over 1,000 global executives, the highest growing brands (10% or higher) address the entire customer experience, from activating an enterprisewide purpose to overhauling entire customer data strategies. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Artificial Intelligence | Compared to companies that approach AI in a piecemeal manner, companies that take a more holistic approach are far more likely (36% versus 20%) to report widespread AI adoption. (Updated: November 28, 2022) | https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Marketing | In the U.S., brands spent more than $74 billion on network, cable and spot TV advertising last year, well above the $57.4 billion they spent in 2020. | https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Sales | 71% of a 400 salesperson survey report 50% or fewer of ther initial prospects turn out to be a good fit for what they sell. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Workers | In 2020, more than half of female founders in the tech industry felt they have experienced differential treatment while raising funding because of their gender, while only 35 percent of male founders also reported feeling this way. Additionally, nine percent more women than men reported being told at least once that they would be more likely to get funded if they were a man or had a male cofounder. However, 40 percent of male founders reported having experienced an investor stealing their idea, while only 16 percent of female founders reported having experienced this.
Published January 11, 2022 keywords: women in tech |
https://www.statista.com/statistics/1215547/workplace-gender-discrimination-technology-industry/ |
| Video Gaming | The number of video game users in the United States increased by 13.7 million between 2019 and 2020. The number of video game users in the U.S. in 2019 was 188.2 million. It was 201.9 in 2020. The number dipped slightly in 2021 to 201.7 million. | https://www.statista.com/forecasts/1277728/physical-or-digital-core-gamers-in-the-us |
| Cyberattacks | In 2021, ransomware attack volume rose 105% to a staggering 623.3 million. This represented an average of 2,170 ransomware attempts per customer, and nearly 20
ransomware attempts every second.
IMAGE |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | In 2021, there were 5.4 billion malware attacks globally, a decrease of 4% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | In 2021, there was 60.1 million IoT malware globally, an increase of 6% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | In 2021, there were 5.3 trillion intrusion attempts globally, an increase of 11% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | In 2021, there were 97.1 million cryptojacking attacks globally, an increase of 19% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | In 2021, there were 10.4 million encrypted threats globally, an increase of 167% from the previous year. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | Percentage of respondents either concerned or extremely concerned about the following types of cyberattacks: Targeted phishing attacks = 77% Ransomware attacks = 73% A breach of customer data = 68% Business email compromise = 63% A breach of employee data = 56% Supply-chain compromise attacks = 37% Accidental insider incident (e.g., misdirected email) = 36% Malicious insider attack (e.g., internal espionage) = 33% The reply to an encrypted email containing sensitive information is sent back unencrypted = 31% Sensitive financial data sent unencrypted because the sender forgot to encrypt message = 31% Assumption that an email message is encrypted end-to-end but are unsure if it actually is = 28% Eavesdropping inside a recipient's email account = 28% |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | According to NIST, 20,136 Common Vulnerabilities and Exposures (CVEs) were published in 2021. This marks the fifth year in a row that a record number of vulnerabilities has been discovered, and the first time in history that the number of CVEs has passed the 20,000 mark. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | Of the more than 20,000 new CVEs published in 2021, 14 were published immediately to identify and correct zero-day vulnerabilities. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | While the Apache Log4j vulnerability was the final major vulnerability identified in 2021, it quickly became one of the most exploited. From Dec. 11 to Jan. 31, SonicWall recorded 142.4 million exploit attempts against Log4j vulnerabilities — an average of 2.7 million each day. | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | The Log4j vulnerabilities have been exploited across all industries. But the hardest hit so far has been the scientific and technical community (28%), manufacturing (13%), government (9%), finance (5%), retail (5%) and K-12 (5%). | https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| Cyberattacks | Percentage of respondents experiencing a type of "Business Email Compromise" attack:
Impersonation of senior executive's emails (e.g., CEO@c0mpanyname.com) = 44% Cybercriminal used impersonation and an altered 'reply-to' address = 23% Email account of employee compromised = 23% A recipient's email account was compromised = 13% Senior executive's email account was compromised = 13% Employee tricked into paying fraudulent invoice = 13% Employee tricked into paying a valid invoice to a fraudulent bank account = 12% Employee tricked into paying payroll to a fraudulent bank account = 7% |
https://www.sonicwall.com/medialibrary/en/white-paper/2022-sonicwall-cyber-threat-report.pdf |
| College Graduates | U.S. employers are planning to hire 31.6% more college grads this year compared to 2021, according to the National Association of Colleges and Employers. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| College Graduates | The oil and gas extraction industry is doubling its college hires and has the largest projected increase at 105.9%. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| College Graduates | Almost 56% of respondents to NACE’s Job Outlook 2022 Spring Update survey indicate that they will increase their college hire numbers and an additional 41% will maintain them. Less than 4% will decrease their number of college hires. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| College Graduates | Respondents anticipate that 42% of their entry-level positions will be fully in person, 40% will be in a hybrid modality, and 18% will be fully remote. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| College Graduates | The overall percentage of respondents that screen candidates by GPA has fallen to its all-time low of 43.5%. This is a significant drop from the high-point of 2019, when 73.3% of respondents were screening by GPA. | https://www.naceweb.org/job-market/trends-and-predictions/college-hiring-surges-with-31-point-6-percent-increase/ |
| Workers | 21% of employees globally are engaged at work. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 33% of employees globally are thriving in their overall wellbeing. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 44% of employees globally experience stress a lot of the previous day. %40 experienced worry, 23% sadness, and 21% anger. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | With 11% of employees thriving, South Asia has the lowest regional wellbeing in the world. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 45% of employees globally said now is a good time to find a job. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | The U.S. and Canada region is #1 for employee engagement and job opportunities. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 61% of employees globally are satisfied with their country's efforts to preserve environment. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 11% of employees globally were not treated with respect all day on the previous day. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 74% of employees globally say corruption is widespread in their country's business. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 20% of employees globally are likely to move away from the city or area where they live. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | 22% of employees globally are living comfortably on their present income. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | Australia and New Zealand region is #1 in employees thriving in their overall wellbeing. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | Latin America and the Caribbean region is #1 in employees feeling daily worry. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | East Asia region is #1 in employees feeling daily stress. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | South Asia region is #1 in employees feeling daily anger and daily sadness. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | East Asia region is #1 in employees feeling satisfied with efforts to preserve the environment. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | The Commonwealth of Independent States is #1 in employees believing corruption is widespread within business located in their country. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | At 71%, the U.S. and Canada region is #1 in employees believing now is a good time to find a job. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | Sub-Saharan Africa region is #1 in employees likely to move away from the city or area where they live. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | Australia and New Zealand region is #1 in employees living comfortably on their present income. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Workers | Gallup estimates that low engagement costs the global economy US$7.8 trillion and
accounts for 11% of GDP globally. Gallup’s analysis of 112, 312 business units in 96
countries found a strong link between engagement and performance outcomes, such as retention, productivity, safety, and profitability. Published: June 14, 2022 |
https://www.gallup.com/workplace/393623/state-global-workplace-report-2022.aspx |
| Digital Experience | Bounce rates increase from 47% in 2020 to 50% in 2021 with a 328% increase in page views during sessions where a conversion took place. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 85% of people are unhappy with their online shopping experience. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | During the peak holiday shopping period in November 2021, there were 4.8 billion peak online user sessions. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Consumer electronics and fashion were the top number of sessions per month by industry of online straffic with over 9 billion sessions each. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | US shoppers spent $201.32 billion online during the 2021 holiday season. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | At the onset of the pandemic in the United States, click and collect increased from 15% to 25% and there was a 65% overall share increase in click and collect orders. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The -9% year-on-year decrease of mobile’s share of traffic shows that desktop is still critical to online life, however,mobile continues to dominate engagement with 58% of online visits coming from smartphones in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Tablets represented only 3% of online traffic - a non-mover from 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Mobile traffic in the consumer electronics industry, dropped from 65%in 2020 to just 45% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The luxury sector was dominated by mobile traffic last year, with 76% of website visitors originating from a mobile device. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The beauty sector represented 74% mobile traffic sources and the pharmaceutical industry had 73% mobile traffic sources. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Desktop traffic continues to dominate in the financial services (60%) and B2B (78%) industries, where visitors tend to access sites on work computers or prefer a larger screen size to do transactions. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 51% of traffic is made up of returning users across all industries on average. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 54% of shoppers surveyed say when shopping online, they visit multiple websites before settling on what to buy and who to buy it from. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The predicted worth of the global luxury market by 2025 is $1.5 trillion. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Earned (or unpaid) traffic was a huge driver of site visits in 2021, with 75% of web traffic coming from earned sources across all industries Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Alongside direct traffic, data suggests investments in search engine optimization have been at the forefront of digital marketing success too, with 22% of sessions coming from organic search. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The pharmaceutical industry had the largest percentage of paid vs unpaid traffic, with 44%of all traffic coming paid sources. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Financial services acquired the vast majority of its traffic through unpaid sources in 2021, with a whopping 91% of traffic coming from unpaid traffic. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 55 seconds on average are spent per page across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 4 minutes & 17 seconds on average are spent per session across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | On average, 5 pages were viewed by users per session across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The grocery industry had the highest number of page views per session at 7 pages, as shoppers typically add items to their basket. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | B2B, financial services, consumer electronics, and telecoms came in at the lowest page views per session at just 3 pages per session each in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The industry with the highest time spent per page is media, with users spending 1 minute and 33 seconds on average on each page. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The industry with the highest average time spent per session is media at 5 minutes and 22 seconds, closely followed by automotive (5 minutes and 18 seconds) and grocery (5 minutes and 16 seconds). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Compared to 2020, the 2021 data suggests that our attention span is getting longer on desktop (by 22 seconds on average) and shorter on mobile (by 8 seconds). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | 53% of Americans admit to using their smartphone to shop while in bed. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average loading time by page on mobile devices is 1.52 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average loading time by page on desktops is 1.61 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | For every 1 second delay in page load time, there is a 16% decrease in customer satisfaction. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | For every 1 second delay in mobile page load time, there is a 20% decrease in customer satisfaction. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The lowest average loading time per page by industry is the automotive industry at 1.12 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The highest average loading time per page by industry is the energy industry at 2.28 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | There is a 32% increase in bounce rate probability as page loading time goes from 1 second to 3 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Many brands have prioritized the speed of their homepages, with the average loading time across all industries at 2.17 seconds on the desktop and 2.08 seconds on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Site loading in 1.7 seconds is faster than approximately 75% of the web and if at 0.8 seconds, it's faster than 94% of the web. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average scroll rate by device in all industries is 54%. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average bounce rate across all industries is 50% of website visitors who leave after viewing just one page in 2021, up from 47% in 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The B2B industry had the highest bounce rate at 65%, down from 75% in 2020. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average time spent per session on mobile is 2 minutes and 39 seconds, compared to 5 minutes and 55 seconds on desktop. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | When customers committed to making a purchase, page views per session went up by 328% on average across all industries. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Users are more likely to shop around before making a purchase decision when on desktop versus mobile, with an average of 21 pages viewed on desktop compared with 18 on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The average time spent during buying sessions across industries is 15 minutes and 5 seconds. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Online grocery spend almost doubled in 2021, with a surge of 97.4% over the previous year. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | There is a 2.3% average conversion rate for all industries in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Conversion rates improved slightly on desktops, going from 2.3% in 2020 to 3% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Across all industries, grocery had the highest conversion rate at 6.8% in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Users prefer to grocery shop on desktop, with 9. 6 % of conversions coming from desktop compared to just 4% on mobile. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | There is a 91% higher average order value on desktop than mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | The industries in which the average order value is most similar across devices are energy ($61 on desktop vs $58on mobile), fashion ($19 on desktop vs $16 on mobile), and grocery ($13 on desktop vs $10 on mobile). Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | Desktop accounts for 78% of B2B traffic with an average order value of $1,431 more than mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Digital Experience | In the home goods and furnishings industry, the average order value for desktop is $19 compared with $9 on mobile in 2021. Published: June 29, 2022 |
https://explore.contentsquare.com/2022-benchmark/2022-digital-benchmark-report |
| Marketing | High growth brands are 66% more likely to see purpose as a means to guiding employee decision-making. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | A third of consumers under 25 see sustainability as a top criterion for beauty and personal care products. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | Out of 11,500 surveys, price and quality were individually cited as the top purchasing criteria (between 61% and 86%) for products across eight different categories (automotive, travel, apparel and footwear, beauty and personal care, household equipment, furniture, electronics, and banking). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | 57% of 11,500 surveys indicate more loyalty to brands that commit to addressing social inequities. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | High growth brands put a premium on accountability, with 93% indicating that they have established key performance metrics related to their purpose statement versus 72% of negative grouth organizations. These metrics include product portfolio measurements (50%); diversity, equity, and inclusion (47%); and the employee review process (44%). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | High-growth brands are 1.9x more likely to have diversity, equity, and inclusion (DEI) related talent objectives than negative-growth brands. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | A 2021 Gallup poll reports LGBTQ identity has risen from 3.5% in 2012 to 5.6% in 2020 and includes one in six among Generation Z (age 16-26). Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | The World health Organization reports 15% of the population globally lives with a disability. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | High growth brands are shifting to a first data strategy 61% of the time while 40% of negative growth brands shift to this strategy. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | Consumers report 53% of the time that active device listening is creepy. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | Consumers report 68% of the time they found it helpful when a brand they regularly shopped provided them with alerts when items go on sale. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | 75% of over 1000 global executives surveyed said they will invest more in delivering hybrid experiences over the next 12 months. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | 43% of executives invest in hybrid experiences to increase personalization of products and services and to make offerings more innovative. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | 40% of executives invest in hybrid experiences to help people feel more connected. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | 38% of executives invest in hybrid experiences to offer more inclusive experiences. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Marketing | The number one most helpful tactic for spurring purchases is timely offers. Published: June 2022 |
https://www2.deloitte.com/content/dam/insights/articles/us164911_gmt_2022_master/DI_2022-Global-Marketing-Trends.pdf |
| Sales | 55% of respondents said that budget was either the first or second most common reason that stronger opportunities fall apart in sales. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 66.7% of a 400 salesperson survey have reached out to 250 or fewer leads in the past year, only 15% reached over 1000 prospects. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 77.3% of a 400 salesperson survey reported that their company provide at least one quarter of their leads. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 61% of salespeople consider selling harder or much harder than five years ago. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 54% of a 400 salesperson survey reported that it was harder or much harder to get in front of prospects than it was five years ago. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 41% of a 400 salesperson survey reported that the phone was is the most effective sales tool at their disposal. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 57% a 400 salesperson survey reported ask for fewer than one referal per month, 40.4% report rarely asking, and 18.6% ask every person for a referral. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 17.6% a 400 salesperson survey reported their job satisfaction as outstanding, 47.1% rate their job as just good. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | Salespeople who spend three hours or less on sales-related activites have an overall average job satifaction level of 3.45 (out of 5), while people who spend four or more hours a day on sales-related activities have a job satisfaction level of 3.8. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 24.3% of a 400 salesperson survey reported exceeding their quota last year. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 7% of top performers report pitching, while 19% of non-top performers pitch their offering. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 47% of top performers ask for referrals consistently (every day, or with every person they are in front of), versus only 26% of non-top performers. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | Top performers are less likely to surf the web as a main activity they waste time on: 12% versus 24% of non-top performers. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 81.6% of top performers spend four hours or more on sales-related activities (prospecting, sales meetings, presentations, proposal work, sales follow-up, etc.) versus 60.8% of non-top performers who spend four hours or less on the same activities. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | 51% of top performers report being seen as an expert in their field, while only 37% of non-top performers see themselves as an expert. Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Sales | Top performers were less likely to be seen as vendors (8% versus 24% of others) or as salespeople (7% versus 20% of others). Published: March 28, 2022 |
https://salesinsightslab.com/sales-research/ |
| Marketing | A solid year for the ad market in 2022 is expected, forecasting global growth of 9.7%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | In select digital channels, the planned increase in the ad marrket will be as high as 53%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Global marketers say their brands are emphasizing purpose, but Nielsen data shows that 55% of consumers aren’t convinced that brands are fostering true progress.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Globally, marketers are somewhat confident in ROI measurement across select channels, but their confidence in full-funnel ROI measurement stands at just 54%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Brand awareness is the top marketing objective for 2023, followed by customer acquisition and customer retention.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Nielsen data shows that marketing accounts for 10%-35% of a brand’s equity.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | In December 2021, YouTube reached 135 million people on TV screens alone. YouTube is also a strong competitor in the streaming space, as Americans streamed 177.3 billion minutes of video on the platform in January 2022.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Social media remains global marketers’ most bankable channel, as 64% say it’s their most effective paid channel.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Marketers plan to increase their ad spending across linear TV and traditional radio significantly less than across social media, where the aggregate increase is 53% among global marketers.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | While 61% of global survey respondents say they are confident in their ability to measure the impact of brand building, their planned limited increases in ad spending across traditional mass reach channels highlights a possible misalignment between top business goals and marketing tactics.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Nielsen’s experience base shows that on average, a 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Linear TV has a 47% perceived effectiveness of primary paid traditional channels.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Customer Experience | According to Nielsen Commspoint Journey, a survey of purchase journeys across 80 product categories found that 85% of purchases involved brands the customer had already tried in the past. Additionally, 22% of consumers report feeling worried or nervous about trying a new brand.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | A 1-point gain in brand metrics would drive $1 million in sales for a brand that generates $100 million in annual sale.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | While marketers are most confident in measuring ROI from social media, global measurement confidence is only 64%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Almost half (49%) of global marketers, said they plan to increase their spending on podcasts over the next year, with 11% planning increases of more than 50%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Nielsen’s Podcast Ad Effectiveness (PAE) solutions show that host-read ads drive a brand recall rate of 71%.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Globally, two-thirds (65%) of marketers believe new formats, like podcasts, brand integrations and sponsorships are greatly important to marketing strategies. This sentiment is less in Asia-Pacific (59%) and Europe, Middle East, and Africa (EMEA) (58%), but greater in North America (71%) and Latin America (73%).
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Consumer journeys aren’t isolated to platforms and channels, but only 54% of global marketers are confident in their ability to measure full-funnel ROI. Somewhat surprisingly, 73% of marketers globally express satisfaction with their measurement tools.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Connected TV (CTV) is especially a growing focus for global marketers, with 51% planning to increase their over-the-top/CTV spending in the coming year. In North America, the percentage is 61%, which aligns with last year’s streaming video boom. In the U.S., Americans streamed almost 15 million years’ worth of content across subscription- and ad-supported platforms.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Data Management | Only 26% of global marketers are fully confident in their audience data.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Data Management | A majority of marketers (69%) believe firstparty data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Data Management | Globally, 36% of marketers claim that data access, identity resolution and deriving actionable insights from data is either extremely or very difficult. In Latin America, the percentages are much higher (57%, 54%, 52%, respectively), while marketers in North America and Asia Pacific claim to have the lowest levels
of difficulty.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Internet | Complete third-party cookie depreciation is still on the horizon, but the current reality is that just over 40% of U.S. internet users are already using browsers that block them, and others are using browser capabilities to block them on their own.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Marketing | Data from Nielsen Digital Ad Ratings highlights that the average on-target percentage of ads across computer and mobile is 63%—even for targets defined by age and gender—targets for which there’s significant data coverage and quality.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Customer Experience | Nielsen Scarborough data highlights that over half of U.S. consumers (52.3%) purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Customer Experience | Amid their desire for purpose-driven brands, however, 55% of consumers aren’t convinced that brands are contributing to real progress.
Survey concluded January 2022 |
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1656727254_982220462.pdf |
| Customer Experience | 88% of customers believe trust
becomes more important in
times of change.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 64% of customers trust most companies to meet their needs and expectations.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 67% of customers believe most companies have the capabilities to meet their needs and expectations.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 74% of customers say communicating honestly and transparently is more important now than before the pandemic.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | Sixty-two percent of customers feel an emotional connection to the brands they buy from most.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 52% of customers say they generally trust companies — up from 48% in 2020.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 77% of customers trust that businesses make honest claims about their products and services.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 75% of customers trust that businesses act with customers' best interests in mind
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 71% of customers trust that businesses make honest claims about their social initiatives
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 68% of customers now trust organizations to tell the truth — a nine percentage point gain over just two years.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Trust | 68% of customers now trust organizations to act with society's best interest in mind.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 66% of customers have stopped buying from a
company whose values didn't align with theirs — up from 62% in 2020.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 94% of customers say the treatment of customers influences their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 85% of customers say the Treatment of employees influences their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 78% of customers say a company's environmental practices influence their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 75% of customers say a company's actions on economic injustices influence their decision to buy from a company.
Survey concluded February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 73% of customers say a company's actions on racial injustices influence their decision to buy from a company.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 70% of customers say a company's Community involvement influences their decision to buy from a company.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 57% of customers prefer to engage through digital channels
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 53% of customers prefer to purchase online versus in store
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 88% of customers believe the experience a company provides is as important as its product or services
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 73% of customers expect companies to
understand their unique needs and expectations
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 62% of customers expect companies to anticipate their needs
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 56% of customers expect offers to
always be personalized
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 56% of customers believe most companies treat them as a number
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 57% of customers trust companies to use AI ethically
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 72% of customers are concerned about the unethical use of AI
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 62% of customers are concerned about bias in AI
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 69% of customers are open to the use of AI to improve their experiences
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 84% of customers say AI can be a force for good or bad, depending on how it's used
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Artificial Intelligence | 60% of customers would better trust AI if they had more control over how it's used
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Data | 61% of consumers are comfortable with companies using relevant personal information in a transparent and beneficial manner — up from 52% in 2020.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Data | 64% of consumers say companies take online privacy more seriously than they used to
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Data | 79% of consumers say they’d more likely trust a company with their information if its use were clearly explained
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Data | 74% of consumers say companies collect more personal information than they need
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Data | 64% of consumers say most companies aren’t transparent about how they use personal information
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 66% of customers switched brands in the past year because of better deals.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 58% of customers switched brands in the past year because of better product quality.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 48% of customers switched brands in the past year because of better customer service.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 46% of customers switched brands in the past year because of product availability.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 44% of customers switched brands in the past year because of convenience.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 40% of customers switched brands in the past year because of greater product selection/variety.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 34% of customers switched brands in the past year because of changing needs/expectations.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 27% of customers switched brands in the past year because of better values alignment.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 55% would use loyalty programs more if rewards were personalized, better reflecting their individual needs.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 61% would use loyalty programs more if rewards were automatically applied.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 55% would use loyalty programs more if rewards were applied to multiple brands.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 51% would use loyalty programs more if rewards were easy to track.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 44% would use loyalty programs more if there were simpler terms and conditions.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 64% of consumers regularly buy directly from a brand
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 83% of customers expect to interact with someone immediately when they contact a company
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 78% of customers have used multiple channels to start and complete a transaction
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | Customers turn to an average of nine different channels to communicate with companies.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 59% of customers prefer to engage with a company by phone.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 57% of customers prefer to engage with a company by email.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 46% of customers prefer to engage with a company in person.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 42% of customers prefer to engage with a company by online chat.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 28% of customers prefer to engage with a company by mobile app.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 27% of customers prefer to engage with a company by messenger app.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 21% of customers prefer to engage with a company by social media.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 21% of customers prefer to engage with a company by video chat.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 19% of customers prefer to engage with a company by text/SMS.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 18% of customers prefer to engage with a company by online portal.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 68% of customers have purchased products in a new way in the past two years.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| B2B | 89% of business buyers are more likely to buy if companies demonstrate an understanding of their goals
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| B2B | 71% of business buyers say most sales interactions feel transactional
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| B2B | 87% of business buyers expect sales reps to act as trusted advisors
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| B2B | 87% of business buyers say they generally trust sales reps
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| B2B | 75% of business buyers say sales conversations are more asynchronous (e.g., messaging platforms, social media) than they used to be
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 83% of customers expect to solve complex problems by speaking to one person
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 53% of customers say most support interactions are fragmented
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | Only 13% of customers say it takes little effort to get cases resolved.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 58% of customers have used chatbots for simple customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 65% of customers have used self-service
account portals
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 66% of millennials prefer self-service for simple Cases
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 96% of customers say excellent customer service builds trust.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 94% of customers say a positive customer service experience makes them more likely to purchase again
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 82% of customers have recommended a
company based on excellent
customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 80% of customers will forgive a company for
its mistake after receiving excellent service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 78% of customers have made purchase decisions based on the quality of customer service
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 83% of customers say they're more loyal to companies that provide consistency across departments.
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 85% of customers expect consistent interactions across departments
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 66% of customers often have to repeat or
re-explain information to different representatives
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Service | 60% of customers say it generally feels like they’re communicating with separate
departments, not one company
The survey concluded on February 1, 2022 |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | The top five sectors customers say meet their needs and expectations are: - Technology - Consumer goods - Healthcare - Communications - Retail The survey concluded on February 1, 2022 Keywords: digital maturity |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | The bottom five sectors customers say meet their needs and expectations are: - Media & entertainment - Energy & utilities - Architecture, engineering & construction - Nonprofit - Government The survey concluded on February 1, 2022 Keywords: digital maturity |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 92% of customers have used order tracking in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 58% of customers who use order tracking expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 83% of customers have use contactless payments in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 65% of customers who use contactless payments expect to use it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 82% of customers have used mobile ordering in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 65% of customers who use mobile ordering expect to use it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 69% of customers have used subscriptions in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 49% of customer who have used subscriptions expect to use them more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 67% of customers have used contactless delivery in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 63% of customers who have used contactless delivery expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 63% of customers have used expedited delivery in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 57% of customers who have used expedited delivery expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 60% of customers have used curbside pickup in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 51% of customers who have used curbside pickup expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 57% of customers have used shopping via social media in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 61% of customers who have used shopping via social media expect to do it more in three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 55% of customers have used virtual experiences in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 59% of customers who have virtual experiences expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 42% of customers have used video appointments in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 59% of customers who have video appointments expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 30% of customers have used augmented/virtual reality in the past year The survey concluded on February 1, 2022 Keywords: digital first experiences, extended reality |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Customer Experience | 58% of customers who have used augmented/virtual reality expect to use it more over the next three years The survey concluded on February 1, 2022 Keywords: digital first experiences, extended reality |
https://www.salesforce.com/content/dam/web/en_us/www/documents/research/salesforce-state-of-the-connected-customer-fifth-ed.pdf |
| Kubernetes | 88% of organizations using K8s have more than five clusters. | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 62% of respondents cite increase flexibility of applications as a main factor driving adoption of Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 59% of respondents cite improve cloud utilization as a main factor driving adoption of Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 54% of respondents cite better developer efficiency as a main factor driving adoption of Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 46% of respondents cite reducing costs of cloud as a main factor driving adoption of Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 37% of respondents cite need to imrpove operator efficiency as a main factor driving adoption of Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 59% of respondents cite improved resource utilization as a benefit from operating Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 49% of respondents cite eased application upgrades and maintenance as a benefit from operating Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 42% of respondents cite enabled move to the cloud as a benefit from operating Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 40% of respondents cite enabled a hybrid model between public cloud and on-prem as a benefit from operating Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 99% of respondents recognize clear benefits from Kubernetes | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Kubernetes | 52% of Kubernetes deployments are on-prem | https://tanzu.vmware.com/content/ebooks/stateofkubernetes2022-ebook |
| Artificial Intelligence | 40% of companies that took a holistic approach to AI adoption saw improvement in customer experience. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 41% of companies that took a holistic approach to AI adoption saw improvement in decision making. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 28% of companies that took a holistic approach to AI adoption saw increase in the valuation of the company. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 74% of companies that took a holistic approach to AI adoption leverage AI for technology decisions. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 61% of companies that took a holistic approach to AI adoption leverage AI for customer experience. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 52% of companies that took a holistic approach to AI adoption leverage AI for product and service development. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 57% of companies that took a holistic approach to AI adoption plan to use AI simulations to forecast market conditions. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 54% of companies that took a holistic approach to AI adoption plan to use AI simulations for financial, sales, or marketing planning. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 54% of companies that took a holistic approach to AI adoption plan to use AI simulations to develop new products or target new segments. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | Ninety-eight percent of respondents understand the imperative: They have at least some plans to make their AI responsible in 2022. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 57% of companies that took a holistic approach to AI adoption verify AI is compliant with applicable regulations. (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Artificial Intelligence | 55% of companies that took a holistic approach to AI adoption protect AI systems from cyber threats and manipulations (Updated: November 28, 2022) |
https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-business-survey.html |
| Extended Reality | In 2021, the number of augmented reality (AR) and virtual reality (VR) devices shipped worldwide reached 9.86 million units, with forecasts suggesting that this is set to rise to 14.19 million units in 2022.
Published: February 21, 2022 |
https://www.statista.com/statistics/653390/worldwide-virtual-and-augmented-reality-headset-shipments/ |
| Extended Reality | Hardware is the largest segment of the augmented and mixed reality market, with HUD being the largest component.
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Extended Reality | The augmented and mixed reality market is anticipated to grow at a CAGR of 62.7% and reach $502 billion
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Extended Reality | In the augmented and mixed reality market, consumer electronics is the largest industry vertical whereas the military segment is expected to have the highest growth potential
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Extended Reality | In the augmented and mixed reality market, Latin America is expected to have the highest growth with a CAGR of 69.0%. Brazil and Argentina are the major countries within the region
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Extended Reality | In the augmented and mixed reality market, China, India, and Japan are the leading countries in Asia Pac while South Africa, UAE, and South Africa are the major countries in the MEA region
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Extended Reality | In the augmented and mixed reality market, North America is the largest region, followed by Europe. The USA is the largest country in North America, while Germany, France, UK are in Europe
Published: January 2022 |
https://www.researchandmarkets.com/reports/5265116/augmented-and-mixed-reality-market-by-technology?utm_source=GNOM&utm_medium=PressRelease&utm_code=wjxwq6&utm_campaign=1507556+-+Global+Augmented+and+Mixed+Reality+Market+(2021+to+2026)+-+by+Technology%2c+Infrastructure%2c+Devices%2c+Solutions+and+Apps+%26+Services+in+Industry+Verticals&utm_exec=jamu273prd |
| Kubernetes | 96% of organizations globally are either using or evaluating Kubernetes Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Influencer Marketing | Influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | The majority of marketers (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 90% of our survey respondents believe influencer marketing to be an effective form of marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 67% of our respondents measure the ROI from their influencer campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 83% of firms take their influencer marketing spending from their marketing budget. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 67% of respondents use Instagram for influencer marketing, but there has been a colossal increase in TikTok influencer marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 240 new influencer marketing-focused platforms and agencies entered the market over the last 12 months. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | Micro-influencers on Instagram have an average engagement rate of 3.86%, and that rate falls at every level of influencer, bottoming out at 1.21% for mega-influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | Micro-influencers receive a whopping 17.96% engagement on TikTok, compared to 4.96% for Mega-influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | On Instagram, there is a clear marketing preference (57.78%) for micro-influencers, followed by 23.57% for regular influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 62% of those respondents who budget for influencer marketing intend to increase their influencer marketing budget over the next 12 months. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 49% of the brands surveyed said they spend less than $10K annually on influencer marketing. 23% spend between $10K and $50K. A further 12% spend $50K to $100K, 7.5% $100K to $500K, and 8.6% spend more than $500K. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 36% of respondents paid their influencers by giving them product samples. 21% gave them a discount on their product or services. 10.5% entered their influencers in a giveaway. 32.4% of firms gave monetary payment to influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 59% of firms use influencers in their affiliate campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 38.5% believe that you should gauge an influencer campaign by the conversions/sales that result. 32.5% most interested in engagement or clicks generated due to a campaign, and 29% interested in views/reach/impression. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 82.5% of the respondents in our survey take their influencer marketing spending from their Marketing Department's budget. The remaining 17.5% take their influencer marketing spending from their PR Department's funds | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 77% of our survey respondents claimed that they ran their influencer campaigns in-house, with the remaining 23% opting to use agencies or managed services for their influencer marketing. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | Instagram remains the network of choice for influencer marketing campaigns. 68% of our survey respondents consider Instagram important for their influencer marketing campaigns. TikTok is in second place with 45% of marketers using the platform for influencer marketing campaigns. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 33.6% of our respondents claim their influencer campaign aims to increase sales. 33.5% place more emphasis on awareness. 32.8% engage in influencer marketing to build up a library of user-generated content. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 38% of marketers claimed to have experiences influencer fraud. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | We asked our respondents how they rated the difficulty of finding appropriate influencers to work their industry. 22% stated that it was very difficult and 56% suggested that they had medium difficulty. 22% of respondents found finding appropriate influencers to be easy. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 43% of our respondents believed brand safety could occasionally be a concern when running an influencer marketing campaign. 33% gave a more definitive belief that brand safety is always a concern. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | The majority of respondents (56%) believe that automation plays a vital role in influencer marketing. Those who disagree with this sentiment are 44%. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 55% of our respondents believe that influencer marketing is definitely a scalable tactic in their marketing ecosystem, and a further 38% think that it is somewhat of a scalable tactic. Only 8% disagree with the sentiment. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Influencer Marketing | 52% of respondents stated that they had worked with 0-10 influencers. A further 22% had worked with 10-50 influencers and 13% with 50-100 influencers. 8% of those surveyed admitting to working with 100-1,000 influencers. A further 6% had worked with more than 1,000 influencers. | https://influencermarketinghub.com/ebooks/influencer_marketing_benchmark_report_2021.pdf |
| Digital Health | According to a survey conducted in the United States in April 2021, 60 percent of physicians had recommended the use of electronic health records to their patients, while a further 57 percent had recommended using remote/virtual consultation with a healthcare professional. | https://www.statista.com/statistics/1249849/digital-health-tools-recommended-in-the-us/ |
| Customer Experience | 56% of shoppers either sometimes, usually, or always abandon a prouct purchase specifically because of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 43% of customer give high important to previous good customer experience with the brand when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 42% of customers give high importance to speed of availability/delivery when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 40% of customers give high importance to a large selection of products when considering a new purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 61% of customers would pay at least 5% more if they knew they would receive oustanding CX. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 49% of shoppers have left a brand to which they've been loyal in the past 12 months due to poor CX. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 64% of customers would leave a brand because of poor product quality. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 63% of customers would leave a brand because of poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 36% of customers would leave a brand because of lack of social responsibility. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 35% of customers would leave a brand because of limited product range. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 33% of customers would leave a brand because of poor brand image. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 15% of customers would leave a brand they had previously been loyal to after one instance of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 68% of customers would leave a brand they had previously been loyal to after two or three instances of a poor customer experience. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 37% of customers feel not receiving quick responses to their messages would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 23% of customers feel not having customer service available 24/7 would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 18% of customers feel not sharing their values would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 12% of customers feel not providing product and service recommendations would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 12% of customers feel not asking for their feedback would make them feel negatively about a brand. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 52% of customers expect a brand to respond to a message they've posted on one of its digital channels (e.g., website, social media, etc.). Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 22% of customers prefer to communicate with brands through social media. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 20% of customers prefer to communicate with brands by visiting a physical store. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 19% of customers prefer to communicate with brands through email. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 16% of customers prefer to communicate with brands through telephone. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 16% of customers prefer to communicate with brands through website chat. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 8% of customers prefer to communicate with brands through the Contact Us Form. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 43% of customers rate receiving excellent social media customer service as being very important when making a purchase. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | 35% of customers find it very important to have a fully self-serve customer care option available to resolve their issues. Survey conducted November 2021 |
https://go.emplifi.io/rs/284-ENW-442/images/Emplifi_Report_Consumer_Expectations_US_UK_EN.pdf |
| Customer Experience | Photos/images (40%), color (39%), and videos (21%) were the top visual elements consumers appreciate in website design. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Customer Experience | 38% of people look at a website’s page layout or navigational links when visiting a website for the first time. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Customer Experience | 42% of people would leave a website because of poor functionality. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Customer Experience | Blue (46%) and green (30%) are the top color preferences for consumers that visit business websites. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Customer Experience | Only 18% of consumers look at a website’s font styles when visiting their pages for the first time. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Customer Experience | 31% of people think that an engaging user experience is a top priority for website designs. Published April 21, 2021 |
https://topdesignfirms.com/web-design/blog/website-redesign-checklist |
| Financial Technology | The percentage of U.S. consumers using technology to manage their finances jumped 30%, from 58% in 2020 to 88% in 2021. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Consumers year-over-year that reported fintech had a positive impact on their financial understanding - 47% in 2020 and 44% in 2021, helped them progress toward financial goals - 36% in 2020 and 34% in 2021, and improved their financial management - 31% in 2020 and 29% in 2021. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | While the majority of fintech users report saving time (93%) and money (78%), those aren’t people’s top-rated benefits. When asked to rank their top three benefits of fintech use, people list softer benefits like easier tracking of finances (82%), more control (81%), more choice (79%), and better habits (73%) above time (60%) and money (45%) savings. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Nearly a quarter of people save an hour each month by managing their finances online (21%) | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | 46% of fintech users report saving more than $50 per month on interest and fees, and a similar percentage used auto-savings or investing apps to set aside at least $50 in savings and investments monthly that they otherwise wouldn’t have (45%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | For the second year running, a higher percentage of fintech users (78%) than non-users (70%) reported being financially confident. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Seven in ten say the more they use fintech the more confident they feel about their finances (71%), a proportion that stretches even higher among millennials (78%) and Gen X (76%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | 66% of people making under $50k say they’re financially confident, compared to 77% between $50k and $100k, and 85% over $100k. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | People using fintech budgeting apps report slightly higher levels of financial confidence (rating their confidence at 7.4 on a scale from 1 to 10) than those using an online banking tool alone (7.0 out of 10), and those using investing tools report the highest confidence of all use cases (8.8 out of 10). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Three-quarters say fintech helps people make smarter financial decisions (73%), a number that stretches higher for millennials (81%) and Gen X (75%) who in their middle years face perhaps the most financial decisions overall. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | When looking for new fintech applications to try, Millennials (41%) and Gen X (42%) are the most likely to prioritize apps that help them make decisions that would otherwise be too complicated to handle manually. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Three-quarters are more focused on their finances as a result of the pandemic (74%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Americans continue to cite short- and long- term savings (31% in both 2020 and 2021) and sticking to a budget (33% in 2020 and 31% in 2021) as their main financial challenges. The largest year-over-year jump in financial challenges came from fees for financial services (13% to 19%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Savings and investing saw the largest year-over-year increase in digital use, with adoption of digital savings tools up 11% to 57% of all Americans and investing up 8% to 51%. Four in ten Americans say they use apps and other digital services because it saves them money on fees including overdrafts and account minimums (39%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | In terms of reaching goals, people saving for big ticket items, building emergency funds, and paying off personal debt all report using budgeting tools at a high rate – 35%, 39%, and 28%, respectively. More than half of people who say they want to save more money used a budgeting app in 2021 (53%). A similar proportion of people who cited saving or investing as a top goal use a digital investing tool (56%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Three in ten people who say they’re not saving enough for retirement use investing tools to reach their goals (28%), and a third who cite keeping a budget as a challenge have started using fintech budgeting applications (33%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | In 2020, 42% of people said they started using fintech to aggregate their accounts in order to gain a holistic understanding of their finances. | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | Three quarters of people said the ability to connect their accounts is not just a priority, but an expectation when choosing their bank (76%). In fact, nearly seven in ten value it so highly that they would consider switching banks if they could not connect their financial accounts to fintech apps (69%). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Financial Technology | 79% of people value the ability to share their information with the financial apps and services they use. And 83% say they prefer to choose where they share their data (e.g., with fintech apps), instead of having companies share their data for them (e.g., credit scores). | https://plaid.com/blog/report-the-fintech-effect-2021/ |
| Artificial Intelligence | AI adoption is continuing its steady rise: 56 percent of 1,843 respondents report AI adoption in at least one function, up from 50 percent in 2020. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Artificial Intelligence | AI adoption since last year has increased most at companies headquartered in emerging economies, which includes China, the Middle East, and North Africa: 57 percent of 1,843 respondents report adoption, up from 45 percent in 2020. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Artificial Intelligence | The share of respondents reporting at least 5 percent of earnings before interest and taxes (EBIT) that’s attributable to AI has increased year over year to 27 percent, up from 22 percent in the previous survey. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Artificial Intelligence | High performers use cloud infrastructure much more than their peers do: 64 percent of their AI workloads run on public or hybrid cloud, compared with 44 percent at other companies. | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Artificial Intelligence | The second-most common response from those seeing lower returns from AI adoption is that they are unclear on the extent of their exposure to AI risks (29 percent versus only 17 percent of AI high performers). | https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021 |
| Internet | 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 85% of Americans say they go online on a daily basis.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 31% report going online almost constantly, 48% say they go online several times a day, and 6% go online about once a day.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 8% go online several times a week or less often, while 7% of adults say they do not use the internet at all.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 44% of 18- to 49-year-olds say they go online almost constantly. 22% of those aged 50 to 64 and those 65 and older (8%) say they use the internet constantly.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | The share of 18- to 29-year-olds who say they use the internet almost constantly has risen 9 percentage points since 2018, it remains unchanged since 2019.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | The share of constantly online Americans ages 30 to 49 has risen 14 points since 2015, and the share of 50- to 64-year-olds has risen from 12% in 2015 to 22% in 2021.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 42% of adults with a college degree or more education go online almost constantly, compared with 23% of adults with a high school diploma or less education.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | The share of Hispanic adults who are almost always online has risen 17 points since 2015, while there has been no growth for White and Black adults during this time period.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Internet | 40% of adults with an annual household income of $75,000 or more say they use the internet almost constantly, just 27% of those living in households earning less than $30,000 a year do.
Published: March 26, 2021 |
https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/ |
| Healthcare | Half of the CEOs surveyed said health equity was among their top three organizational priorities for 2021. Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Healthcare | Of the 20 CEOs surveyed, 17 said they have a dedicated team, task force, or committee and budget dedicated to health equity. Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Healthcare | Of the 20 CEOs surveyed, 15 said they are prioritizing recruitment and retention of a diverse workforce (clinical and nonclinical) Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Healthcare | Only four surveyed health care CEOs said their health equity goals were related to business objectives such as improved patient outcomes, satisfaction, brand, or market share.
Published May 26, 2021 |
https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-equity-steps.html |
| Kubernetes | 96% of organizations globally are either using or evaluating Kubernetes Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the Africa region, 73% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the Australia and Oceania region, 45% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the North America region, 55% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the Asia region, 54% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the Europe region, 69% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | In the South and Central America region, 62% of organizations use Kubernetes in production. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | 79% of respondents use certified K8s hosted platforms. Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Kubernetes | 90% of K8s users leverage cloud-managed services Survey concluded June 2021 |
https://www.cncf.io/wp-content/uploads/2022/02/CNCF-AR_FINAL-edits-15.2.21.pdf |
| Topic | Statistic | Source |
